Senior Manager, Content and Communications Strategy

Responsibilities

• Lead the development of integrated digital and content strategies that support organizational and partner goals;
• Conceptualize and oversee cutting‑edge digital and media campaigns, including narrative strategy and creative concepts;
• Translate strategic objectives into high‑impact content across platforms including video, social media, digital advertising, and email;
• Lead the development of creative concepts, messaging frameworks, ad scripts, and direct‑to‑audience communications (including mail where applicable);
• Own the end‑to‑end process for paid media and digital campaigns, from concept to execution to measurement;
• Oversee and collaborate closely with digital vendors on paid media strategy, targeting, optimization, and performance reporting;
• Establish clear KPIs and performance benchmarks, and communicate results to partners and stakeholders in clear, actionable ways;
• Use data and insights to continuously optimize creative and digital strategies;
• Manage and support the Creative Manager, providing mentorship, direction, and strategic guidance;
• Serve as a key liaison to partner organizations, translating their goals into creative and digital strategies;
• Build strong relationships with vendors, consultants, and internal teams to ensure alignment and execution excellence;
• Ensure all creative and content reflects Murmuration’s values and strengthens brand identity;
• Elevate the quality and impact of storytelling across campaigns and platforms;
• Maintain a strong understanding of emerging digital trends, platforms, and technologies to keep campaigns innovative and relevant.

Qualifications

• 7–10+ years of experience in content/digital strategy, creative leadership, or campaign management at an agency, political campaign, nonprofit, or mission‑driven organization;
• Demonstrated experience leading high‑impact media campaigns with measurable results;
• Proven ability to manage creative talent and external vendors effectively;
• Strong portfolio of work showcasing digital storytelling, creative strategy, and performance‑driven campaigns;
• Deep understanding of paid media, digital platforms, content strategy, and analytics;
• Excellent writing and messaging skills, with experience crafting scripts, digital content, and campaign narratives;
• Strong project management skills and ability to manage multiple priorities in a fast‑moving environment;
• Experience translating complex data and performance metrics into clear insights for partners and stakeholders.