Senior Manager, DACH Region - Live & Collect

Senior Manager, DACH Region - Live & Collect

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Fanatics Collect is a technology company dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, creative thinkers, and operators obsesses over how to create the ultimate collector experience - from developing the most fun and entertaining live shopping experience with Fanatics Live, to building the most trusted and dynamic collector-focused marketplace with PWCC (acquired in May 2023).

We have the unique advantage of being backed by Fanatics - the world’s largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a small, nimble, ambitious team building products from the ground up.

If you're passionate about building world‑class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.

Role Overview

This role combines GM-level ownership with hands‑on execution. As Senior Manager, DACH Region, you will:

• Define and deliver the DACH market strategy
• Grow and scale a high‑performing network of sellers, creators, and partners
• Lead commercial, operational, and programming initiatives
• Act as the voice of the DACH region within the global organization
• Build the systems, metrics, and processes required for scalable growth

This is a role for a high‑impact commercial leader with strong analytical capability, deep cross‑functional leadership experience, and a passion for the creator and collector economy.

Key Responsibilities

Own DACH Market Performance & Commercial Strategy

• Own full DACH P&L‑style metrics: GMV, revenue contribution, seller growth, retention, and margin
• Develop and execute the strategic plan for DACH, grounded in market mapping, data analysis, seller insights, and category dynamics
• Build and maintain strong relationships with top sellers, providing strategic support to enhance performance
• Lead contract negotiation, renewals, and performance planning with key sellers and partners
• Define and manage seller incentive budgets, optimizing for ROI and strategic outcomes
• Manage and develop the DACH commercial team; act as a player‑coach operating across all levels

Build & Scale the DACH Seller and Creator Ecosystem

• Identify, attract, onboard, and scale high‑potential sellers, breakers, and creators
• Deliver consultative, data‑backed coaching to top sellers to improve performance, engagement, and operational excellence
• Partner with marketing, creators, influencers, agencies, and communities to grow reach and strengthen the ecosystem
• Build long‑term relationships with category‑defining partners

Drive Cross‑Functional Growth

• Collaborate with Marketing on the global calendar, ensuring strong execution of key campaigns (e.g., Topps NFL/NBA releases, Black Friday)
• Partner with the broader Fanatics ecosystem (Topps, Commerce, partners) to unlock strategic opportunities beyond Live (e.g., WWE, UFC, athlete integrations)
• Lead cross‑functional initiatives addressing structural growth drivers (category expansion, operational improvements, product gaps, process enhancements)

Lead Market‑Level Programming & Execution

• Adapt global campaigns to DACH audiences and develop locally relevant programming
• Lead execution of tentpole events, product releases, partnerships, and community activations
• Ensure high‑quality execution across all shows, partnerships, and events (online and offline)
• Support logistics for offline events and fairs in partnership with sellers

Qualifications

Experience & Background

• 7+ years in strategy, commercial leadership, marketplace operations, partnerships, category management, or a fast‑paced tech environment
• Proven track record of owning and delivering commercial outcomes
• Strong experience within the DACH market, with deep understanding of local dynamics, consumer behavior, and commercial landscape
• Experience building and scaling partner ecosystems or seller networks
• Experience in high‑growth, cross‑functional environments
• Experience managing and developing teams (direct or dotted‑line)
• Strategic operator: able to define strategy and execute hands‑on
• Highly analytical: strong with data, dashboards, and metrics
• Commercially sharp: understands incentives, portfolio management, and growth drivers
• Exceptional communicator: clear, structured, and persuasive
• Strong relationship builder: trusted partner to external and internal stakeholders
• Operationally rigorous: builds scalable processes and drives accountability
• Player‑coach mindset: leads from the front
• Bias for action: thrives in ambiguity and moves quickly
• Fluency in German and English (written and spoken) a must

Nice to Have

• Experience in two‑sided marketplaces or live commerce
• Background as a seller, creator, or operator in collectibles or creator economy
• Familiarity with tools such as SQL, Salesforce, Sigma, Tableau
• Passion for sports, culture, collecting, or community‑driven commerce

The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.

Subject to applicable laws, Fanatics Collectibles may choose to run a background check.