Senior Manager Global Digital Marketing

In this role you lead Wolfspeed’s global digital marketing strategy to build brand awareness, engage customers, and accelerate pipeline growth. You’ll manage a global team and partner with Content, Regional Marketing, Corporate Communications, Web, and Sales to deliver data-driven campaigns. The focus is on multi‑channel demand generation, marketing technology, and measurable impact across international markets. You will shape how digital initiatives support the customer journey in a fast‑growing, engineering‑driven company.

• Develop and execute Wolfspeed's global digital marketing strategy aligned with business objectives and growth priorities
• Lead and develop a high-performing global digital marketing team with a culture of innovation and accountability
• Drive global demand generation programs across digital advertising, content marketing, social media, paid search, ABM, webinars, distribution marketing, and marketing automation
• Partner with regional marketing teams to scale global campaigns with consistent messaging and local relevance
• Own and optimize the digital marketing technology ecosystem, including CRM and marketing automation platforms, leveraging analytics and AI for ROI improvements

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field
• 12+ years of digital marketing experience in a global B2B environment
• 3-5+ years of people leadership experience
• Proven success leading global digital marketing, demand generation, and customer engagement initiatives
• Experience with integrated multi-channel campaigns and measurable business impact
• Ability to influence and partner with senior leaders and cross-functional stakeholders
• Experience with marketing automation and CRM platforms, lead management, lead scoring, and campaign measurement
• Strong analytical, reporting, and presentation skills with data-driven insights

• leadership
• cross-functional collaboration
• strategic thinking
• marketing automation
• CRM platforms
• account-based marketing (ABM)