Senior Manager, National Sales – Specialty Retail

Responsibilities

• Lead collaborative business planning efforts to develop and execute annual business plans, key partnership initiatives, and category programs.
• Negotiate complex agreements, influence decision‑making, and create customer value through compelling fact‑based selling.
• Conduct regular business reviews with customers to identify needs, address challenges, and uncover opportunities.
• Continuously evaluate account business plans, tracking progress against goals, and assessing the impact of initiatives.
• Develop and nurture relationships with key decision‑makers, including internal teams and bottling partners.
• Monitor competitive activities within assigned geographies and communicate relevant insights promptly.
• Partner with cross‑functional teams to leverage the full depth and breadth of Coca‑Cola’s resources, ensuring mutual benefits.

Requirements

• Bachelor’s degree or equivalent work experience required.
• Minimum of 3+ years of successful sales account management experience.
• Proven ability to build and maintain strong customer relationships, identifying and addressing customer needs effectively.
• Demonstrated success in sales negotiation, closing techniques, and securing sales across various offerings and purchasing tiers.
• Ability to analyze customer feedback and technical data to identify opportunities and develop tailored solutions.
• Proven ability to manage multiple priorities independently and cultivate sales leads and accounts.
• Strong communication and technical presentation skills.

Core Competencies

Demonstrates expertise in sales account management, relationship building, and negotiation, with a strong focus on developing tailored solutions and executing strategic business plans. Proven ability to analyze customer needs and leverage cross‑functional resources to drive mutual benefits.