Senior Manager SEO & Growth Strategist (m/f/d)

Job Description

Own the organic growth strategy and execution across our six memorial and obituary portals in Germany, Sweden, and Norway. We're sitting on a large, multi-market inventory of memorial pages with a 3–4× traffic upside that is entirely unworked – no active SEO ownership, no programmatic content strategy, no GEO positioning.

Your tasks:

• Build and own the multi-market SEO strategy across DE, SE, and NO: keyword architecture, programmatic page templates, internal linking structure, and indexation at scale across our full page inventory
• Conduct a full technical SEO audit and drive resolution directly with Engineering: crawl budget, Core Web Vitals, Schema.org markup (Person, Event, BreadcrumbList, Obituary), JavaScript rendering (SSR/CSR), and sitemap infrastructure
• Design and build a unified event tracking and measurement framework for organic performance across all portals: Google Search Console, GA4, Ahrefs/Semrush – with regular KPI reporting to the VP Product and the wider executive team (CTO, CRO, CEO)
• Build GEO (Generative Engine Optimization) foundations: AI-crawler accessibility (GPTBot, PerplexityBot, Google-Extended), fact-structured content formatting, and visibility monitoring across Google AI Overviews, ChatGPT Search, and Perplexity
• Translate SEO requirements into clearly specified Engineering backlog tickets; prioritise and QA implementation independently
• Build an organic growth forecasting model: traffic potential per market, investment prioritisation, ROI projection
• Identify and develop Traffic Partnership opportunities (white-label integrations with regional newspapers and special-interest portals) and evaluate Paid Search as a complementary channel – scope expands as the function matures

Your skillset:

• Founder or builder mentality: you've built something from zero before – a growth function, a product, a business, a side project that scaled – and you default to action and hands‑on building rather than waiting for a perfect brief or someone else's roadmap
• Extensive experience in SEO at a marketplace, classifieds, or large-scale UGC platform (Jobs, Real Estate, Automotive, Travel, or comparable) – template-level programmatic SEO, not page‑by‑page optimisation
• Proven track record scaling organic traffic across millions of individual pages; deep technical SEO expertise (crawl budget, structured data, rendering, sitemaps, robots.txt)
• Direct hands‑on experience collaborating with Engineering teams: you write clean SEO tickets, argue prioritisation in sprint planning, and QA implementations yourself
• Multi‑market / multi‑domain SEO across languages and geographies; Local SEO experience a strong plus
• Strong analytical foundation: Matomo, Google Search Console, Ahrefs or Semrush, GA4; SQL a plus
• Commercial mindset: you can build an organic growth business case and present it credibly to investors and executive leadership
• First practical exposure to GEO / AI‑search optimisation a plus
• Fluent English and German required

What we offer:

Find us here:

• Full ownership of organic growth as a function, built from the ground up – tooling decisions, strategy, and roadmap – with wide decision‑making latitude as the recognized expert in your domain
• A true builder's canvas: no legacy SEO function to untangle, no politics to navigate – you create the playbook, the tooling, and the results yourself, and get to see your work compound at scale
• Direct line to the Director Product, with visibility to the CTO, CRO, and CEO as part of the executive team
• International scope from day one across Germany, Sweden, and Norway – each market with a substantial, largely untapped page inventory and a 3–4× upside still on the table
• A Berlin office that keeps you close to Engineering and Product, with hybrid flexibility
• Meaningful work as the market leader in funeral technology in Europe, backed by one of the world's most respected growth investors