Senior Manager, Social & Community

Responsibilities

• Own and manage Crunchbase’s day‑to‑day social media presence across LinkedIn, X, YouTube, Instagram, Facebook, and emerging platforms
• Develop and maintain a social and editorial calendar aligned to company priorities, industry trends, and timely market conversations
• Create platform‑native content including written posts, short‑form videos, carousels, clips, and data‑driven visual content
• Identify and amplify unique stories using Crunchbase data, including startup funding trends, acquisition activity, founder momentum, and market shifts
• Shape and evolve Crunchbase’s social voice to be insightful, engaging, and credible with founders, investors, operators, and enterprise buyers
• Monitor platform trends, audience behaviour, internet culture, and emerging content formats to identify opportunities for experimentation and audience growth
• Analyse content performance, engagement metrics, and competitive activity to continuously optimise strategy and execution
• Develop and execute Crunchbase’s community engagement strategy across relevant online communities and forums
• Build and maintain Crunchbase’s presence on Reddit through thoughtful participation and audience engagement
• Own Crunchbase’s G2 presence, including review generation, responses, reputation management, and audience engagement initiatives
• Identify additional communities, forums, and industry spaces where Crunchbase should actively contribute, including Slack groups, Quora, and niche business communities
• Monitor community conversations and surface insights, customer pain points, recurring themes, and market opportunities back to internal stakeholders
• Strengthen Crunchbase’s visibility and credibility across online conversations influencing brand perception and buying decisions
• Help position Crunchbase as a trusted and influential voice across startup, investment, and technology conversations
• Experiment with new content formats, emerging platforms, and AI‑powered discovery experiences to expand audience reach and engagement
• Partner cross‑functionally with Marketing, Communications, Product Marketing, and Revenue teams to align messaging and campaign priorities
• Support broader brand awareness, thought leadership, and audience growth initiatives through strategic social and community engagement

Requirements

• Strong understanding of social media strategy, platform behaviour, and audience engagement best practices across LinkedIn, X, YouTube, Instagram, TikTok, and Reddit
• Excellent editorial judgement and ability to create intelligent, engaging, and platform‑native content
• Strong written and verbal communication skills with the ability to adapt tone and messaging across audiences and channels
• Hands‑on experience with video production, editing, and content creation tools, including AI‑powered creative tools
• Strong understanding of online communities, audience behaviour, and reputation management strategies
• Ability to identify trends, emerging narratives, and audience opportunities quickly and translate them into compelling content and engagement strategies
• Strong analytical skills with experience interpreting performance metrics, engagement trends, and competitive insights
• Ability to balance strategic planning with hands‑on execution in a fast‑paced environment
• Strong collaboration and stakeholder management skills across cross‑functional teams
• Comfortable operating independently, taking creative risks, and iterating quickly based on performance and feedback
• Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field preferred
• 5+ years of experience in social media, community management, content marketing, or related roles
• Proven portfolio of content personally created across multiple platforms, demonstrating audience engagement and strong editorial instincts
• Experience managing brand presence and audience engagement across multiple social and community platforms
• Experience with video editing, short‑form content production, and visual storytelling preferred
• Experience in B2B technology, SaaS, fintech, or data‑driven brands preferred
• Experience with G2, Capterra, or similar review and reputation management platforms preferred
• Familiarity with social media management and analytics platforms such as Sprout Social, Hootsuite, or similar tools preferred