Senior Marketing Automation Specialist

Stellenbeschreibung:

Develop and execute lifecycle marketing strategies aligned with growth marketing objectives and member experiences
Serve as a subject matter expert for CRM, email marketing, data, and marketing automation platforms
Partner with Marketing, Product, Sales, and Technology stakeholders to align campaign priorities and business objectives
Diagnose process or engagement problems and design scalable automation solutions
Build, test, launch, and optimize automated email campaigns and member journeys in Dynamics 365 Customer Insights
Execute trigger-based campaigns, nurture programs, lead engagement strategies, sales funnels, and member experiences
Create and modify HTML email templates and campaign assets
Execute A/B and multivariate testing strategies
Monitor campaign performance and recommend improvements to conversion, engagement, and retention metrics
Develop dashboards, reporting tools, and performance summaries
Maintain audience segmentation, targeting strategies, and contact database health
Support CRM integrations, data quality initiatives, and enrichment programs
Build and maintain automated workflows, journey orchestration, and lead management processes
Ensure compliance with CASL, marketing consent requirements, and data governance standards
Troubleshoot marketing automation challenges and improve processes and efficiencies
Execute complex marketing automation projects from planning through implementation
Coordinate activities across stakeholders, vendors, and project teams
Contribute to continuous improvement initiatives
Collaborate with internal teams and external partners, agencies, and vendors

Requirements

Associate Degree or Bachelor's degree in Marketing, Business, Communications, or related field
Minimum 3-5 years of progressive experience in marketing automation, lifecycle marketing, CRM marketing, or digital marketing
Advanced experience with marketing automation and CRM platforms, including Microsoft Dynamics and Customer Insights
Strong experience designing and executing automated campaigns, nurture programs, and customer journey workflows
Proven ability to develop audience segmentation strategies and optimize campaigns through testing and analysis
Ability to unite data from different sources, entity/table relationships, and segment logic within a CRM data platform
Proficiency in HTML email development, landing page management, and campaign deployment
Strong analytical skills with experience utilizing reporting tools, dashboards, Google Analytics, and KPI measurement frameworks
Experience managing marketing databases, data quality initiatives, and CRM integrations
Strong project management and stakeholder management skills with the ability to manage multiple priorities simultaneously
Excellent written and verbal communication skills
Knowledge of privacy, consent management, data governance, and email marketing regulations
Demonstrated ability to influence cross-functional partners and lead projects without direct authority
Equivalent combination of education and experience may be considered

Core Competencies

Demonstrates expertise in developing and executing lifecycle marketing strategies, utilizing marketing automation and CRM platforms like Microsoft Dynamics and Customer Insights. Proficient in audience segmentation, campaign optimization, and compliance with data governance standards.