Senior Marketing & Communications Manager

Impact Innovations is the global technology leader for industrial Cold Spray systems.
Founded in 2010 in Rattenkirchen (Bavaria, Germany), we develop and manufacture in Bavaria - and deliver worldwide. Our technology is used wherever metal components must withstand extreme conditions: aerospace, e-mobility, energy, and defense.

As a pioneer and innovation driver in Cold Spray, we shape tomorrow’s industrial manufacturing - whether for surface coating or additive manufacturing. Our solutions are IIoT-ready, sustainable, and built for maximum performance.

Strategic Marketing & Brand Development

• Further develop the brand positioning of Impact Innovations and support the refinement of the company’s value propositions
• Contribute to the development and continuous improvement of marketing structures, processes, and communication approaches
• Work closely with management, sales, and internal stakeholders to support the operational execution of the marketing strategy

Digital Marketing & Website Management

• Take responsibility for the maintenance, structure, and continuous development of the company website
• Support the expansion of digital visibility, particularly through SEO, GEO (Generative Engine Optimization), and AI-driven optimization approaches
• Analyze performance data and derive, implement, and monitor measures to improve reach, website traffic, and lead generation

Content Marketing & Communications

• Plan, create, and deliver content across various channels, with a focus on LinkedIn, newsletters, as well as product and application success stories
• Translate complex technical information from engineering and product development into clear, engaging, and audience-focused marketing and communication formats
• Support public relations and corporate communications activities, including press relations and external communications

Cross-Functional Collaboration & Project Management

• Collaborate closely with sales and service teams to develop messaging, campaigns, and sales-supporting content
• Coordinate with R&D and engineering teams to transform technical expertise into effective marketing and communication materials
• Manage and coordinate external service providers (e.g., design agencies, web developers, and marketing partners) to ensure successful implementation of marketing initiatives

Your profile

• Completed degree in Marketing, Communications, Business Administration, or a comparable qualification
• Several years of professional experience in B2B marketing, ideally within a technical or industrial environment
• Proven experience in developing and implementing marketing and communication activities across multiple channels
• Proficient in website management, content creation, and digital marketing tools
• Knowledge of SEO; ideally with initial exposure to GEO (Generative Engine Optimization) and AI-driven marketing approaches
• Ability to translate complex technical content into clear, engaging, and audience-specific communication
• Experience collaborating with sales teams and technical departments (e.g., R&D, engineering, product development)
• Strong analytical skills with the ability to evaluate marketing performance and derive actionable optimization measures
• Excellent understanding of brand positioning, target audience engagement, and the customer journey
• Fluent in German and English, both written and spoken
• Independent, structured, and results-oriented working style within an interdisciplinary environment

We offer

• Active involvement in shaping the further development of a fast-growing, owner-managed high-tech company
• Young, dynamic environment with flat hierarchies and communication at eye level
• Flexible working hours
• Attractive, performance-based compensation
• Permanent employment contract
• 30 days of vacation
• Corporate benefits
• Monthly team events
• Above-average travel expense reimbursement
• Business class option for business trips
• Bleisure travel – option to extend business trips for private purposes
• Employer-funded company pension scheme
• Bicycle leasing via JobRad