Senior/ Marketing Manager, Lifecycle and CRM

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.

IN THIS ROLE YOU WILL:

• Own and execute omni‑channel lifecycle marketing for B2C and B2B
  • Build email, push notification, and in‑app messaging strategy across the customer journey for consumer and business audiences
  • Drive product‑led onboarding, activation, and monetization campaigns for individual users
  • Build lead nurturing programs for B2B prospects and create segmentation strategies that route high‑value users to sales teams
  • Optimize channel performance metrics (open rates, CTR, conversion, retention, LTV)
• Build lifecycle marketing infrastructure from scratch
  • Partner with RevOps/Marketing Ops and Engineering to implement marketing automation platforms
  • Stand up communication channels and establish workflows from onboarding to nurture to re‑engagement
  • Create segmentation frameworks tailored to consumer and developer personas and ensure compliance with CAN‑SPAM, GDPR requirements
• Drive engagement through testing and optimization
  • Establish a rigorous testing culture – continuously experiment with messaging, creative, timing, and segmentation
  • Own A/B testing strategy for lifecycle campaigns and in‑app messaging
  • Identify high‑value actions, optimize conversion rates, and develop evergreen content strategies
• Execute cross‑functionally and build reporting frameworks
  • Partner with Data Science, Product Marketing, and Sales teams to understand user behavior and ensure messaging consistency
  • Work with Creative and Content teams to develop high‑performing communication assets
  • Build performance dashboards and communicate impact on engagement, retention, conversion, and LTV

WHAT YOU’LL BRING:

• 8+ years in B2C/B2B lifecycle marketing, CRM, or growth marketing with experience managing both consumer self‑service and B2B sales‑led motions
• Proven track record building lifecycle marketing from zero‑to‑one