Senior Marketing Manager (m/f/d), Path to CMO

EPHIA is a continuing education platform in aesthetic medicine for licensed physicians and dentists. We combine LÄK-certified online courses with supervised hands-on training in Berlin-Mitte, all on our own platform. Our approach is "Ethik & Business": we support physicians from their first botulinum course all the way to running their own practice. That means sound medical training, real entrepreneurial know-how and a clear ethical stance.

We are profitable and not venture funded. So far all our growth has been organic, through word of mouth and a strong brand in the physician community. After a successful launch of our first location in Berlin, we now want to grow across Germany. We are looking for a Senior Marketing Manager to lead this growth. You will work directly with the founders, and over the next one to two years you will grow into the CMO role.

Tasks

• Set up performance marketing on Meta from scratch and scale it: tracking, creatives, testing and budget allocation
• Own SEO for our plattform technical SEO, content strategy and rankings for course and topic searches
• Build email marketing and CRM: newsletters, lead nurturing and automated funnels from first interest to course booking
• Plan and run the marketing launch for new locations in Germany
• Define KPIs, build dashboards and steer by CAC, conversion rate and ROAS
• Work with the founders on positioning, messaging and growth priorities
• Coordinate with our social media content creator and external partners
• Keep all communication compliant with the Heilmittelwerbegesetz (HWG) and the professional codes for physicians
• Over time, build the marketing team and own the marketing strategy as CMO

Requirements

• 3+ years in marketing, including hands-on experience with Meta Ads and SEO
• A track record of measurable growth, ideally in a startup or small, fast-growing company
• Experience with email marketing, CRM and marketing automation tools
• Strong analytical skills (GA4, Tag Manager, Meta Conversions API, Search Console)
• A builder mindset: you like to set things up yourself before you hand them off
• Vibecoding skills are a big plus : you build landing pages, tools or automations with AI coding tools
• Fluent German and very good English (target audience is german speaking)
• Experience in healthcare, education or another regulated industry is a plus
• Hunger and ownership: you want to grow with us into a leadership role
• Willingness to come to Berlin regularly for team events and to attend some of our courses in person

Benefits

• A strong brand and an engaged community to build on, with paid channels still untouched
• A clear path to CMO within one to two years
• A future equity package that gives you real ownership in a profitable company
• Direct collaboration with the founders and short decision paths
• Growth without investor pressure, because we are profitable and entirely founder owned
• Remote work with regular team events in Berlin
• Freedom and budget to build the marketing setup your way
• A product with a purpose: making aesthetic medicine more ethical and more professional