Senior Media Planner, B2B Strategy

Stellenbeschreibung:

Build and steward paid media plans across Paid Search, Paid Social, and Programmatic from initial planning through in-flight reallocations, optimizations, and incremental investment scenarios
Analyze performance data to guide cross-channel budget allocation across the funnel
Develop recommendations on media mix, audience and account targeting, creative strategy, KPIs, and measurement frameworks
Conduct audience, competitive, and market research using 6sense or Demandbase, Pathmatics, GWI, Resonate, and platform insights
Partner with activation, creative, and analytics teams to align strategy and execution
Work with client marketing, sales, and RevOps teams on ICP definition, target account lists, and media-sourced lead/account flows
Monitor pacing and performance trends, flagging risks and opportunities
Lead testing and learning initiatives and document findings
Develop cross-channel performance forecasts
Deliver insights, performance updates, and recommendations through client-facing presentations, reports, and planning documents
Manage media vendor and platform partner relationships, including evaluating partners, negotiating rates and added value, and holding vendors accountable
Recommend new vendors, channels, and formats for testing
Track platform incentives, rebates, credits, and beta programs
Contribute to new business efforts, including RFP responses and prospect audits
Build expertise in client industries, buyer journeys, and the B2B media landscape
Use AI tools for research, analysis, and plan development
Stay current on emerging platforms, B2B media trends, and best practices

Requirements

3-5 years of experience in paid media planning, paid media management, or digital strategy in an agency or B2B marketing environment
Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, LinkedIn Campaign Manager, Meta, DV360, or similar
Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and demand objectives
Strong understanding of full-funnel media planning, audience strategy, and performance measurement across the customer journey
Experience partnering with analytics teams on tracking, reporting frameworks, and dashboards
Familiarity with attribution methodologies and measurement frameworks
Experience working directly with media vendors and platform reps, including evaluating proposals and negotiating terms
Strong analytical and problem-solving skills with exceptional attention to detail
Proficiency in Google Sheets, Docs, and Slides, and media reporting platforms
Excellent written, verbal, presentation, and interpersonal communication skills
Strong organizational and project management skills, with the ability to manage multiple clients and priorities at once
This position is not eligible for immigration sponsorship

Core Competencies

Demonstrates expertise in paid media planning and management across multiple channels, including Paid Search, Paid Social, and Programmatic. Proficient in analyzing performance data, developing media strategies, and collaborating with cross-functional teams to optimize campaign effectiveness.