Digital Media Planner, B2B

• Lead strategy and execution across sophisticated enterprise accounts in Wpromote's B2B practice


• Serve as a strategic partner to clients through thoughtful planning, hands-on optimization, and cross-functional collaboration


• Oversee enterprise search initiatives across multiple campaigns, products, and audiences


• Partner with Client Strategy, Analytics, Creative, and other channel teams to deliver measurable business outcomes


• Plan direct partner media for always-on, seasonal, and ad hoc campaigns


• RFP and evaluate partners against campaign goals, build and evaluate plans against KPIs, and present partnership recommendations


• Manage day-to-day vendor and publisher relationships, including plan feedback, creative and specification requirements, tagging, and reporting


• Communicate program updates, performance, and recommendations to clients


• Lead partner measurement improvements and collaborate with Data Intelligence on reporting and automation


• Contribute to performance reporting, insights, and cross-program learnings


• Work with Coordinators and Ad Ops on trafficking and track partnership changes, budgets, and IOs


• Coordinate creative between media partners and client teams, including launch QA and creative swaps


• Bring clients new partners, formats, testing opportunities, incentives, added value, and credits


• Stay current on the B2B publisher and partner landscape

Requirements

• 3-5 years of experience in media planning for publisher direct and/or programmatic media, in an agency or in-house environment


• Experience managing vendor and publisher relationships, including RFPs, negotiation, and ongoing performance conversations


• Experience developing, optimizing, analyzing, and reporting on paid campaigns across a variety of KPIs


• Experience with trafficking programmatic or direct media


• Experience working with analytics teams on granular program tracking and performance dashboards


• Experience managing sizable budgets that shift frequently


• Excellent written, verbal, and interpersonal skills, with the ability to identify and respond to situations quickly


• Strong time management and project management skills


• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience


• Experience planning media for B2B, SaaS, or financial services brands


• Experience on large, complex accounts with multiple stakeholders and business units


• Familiarity with B2B partner types such as trade publishers, review and comparison sites, newsletters, and sponsored content


• Preferred candidates located in PT or CT time zones; ET candidates also considered


• Must be authorized to work in the U.S.; position is not eligible for immigration sponsorship

Core Competencies

Demonstrates expertise in media planning and execution for B2B campaigns, with a strong focus on managing vendor relationships, optimizing performance, and delivering measurable business outcomes. Proficient in collaborating across teams to enhance campaign effectiveness and drive strategic partnerships.

Highest-signal resume keywords

• Media Planning


• Vendor Relationship Management


• Campaign Optimization


• Performance Reporting


• Project Management

Hard Skills

• Media Planning


• Campaign Optimization


• Performance Analysis


• Programmatic Media Trafficking


• Budget Management


• KPI Development


• RFP Management


• Data Analysis


• Cross-Functional Collaboration


• Creative Coordination

Soft Skills

• Excellent Communication


• Time Management


• Interpersonal Skills


• Project Management

Industry Keywords

• B2B Marketing


• SaaS


• Financial Services


• Trade Publishers


• Sponsored Content


• Performance Dashboards


• Analytics


• Campaign Goals


• Client Strategy


• Ad Operations