Senior Media Planner

Stratum is a forward-thinking agency headquartered in Düsseldorf, focused on transforming media's role in marketing through vertical integration and technology-driven solutions. Founded by industry veterans Robert Jacobi, Christian Leipacher, and Rolf Theunissen, Stratum emphasizes senior-level advisory, scalable execution, and strategic innovation. Guided by the principle of "Engineering the Future of Marketing," the company aims to break down industry silos, connect strategy with technology, and deliver measurable economic value. As co-entrepreneurs to their clients, Stratum brings an open-source mindset, customer-focused solutions, and a strong commitment to business success.

Role Description

This is a full‑time, on‑site role for a Senior Media Planner based in Düsseldorf. The Senior Media Planner will be responsible for developing and implementing comprehensive media strategies, analyzing campaign performance, and optimizing plans to maximize impact. They will collaborate with clients and internal teams, manage budgets, and leverage new media platforms to drive marketing objectives. The role involves detailed coordination, strategic thinking, and consistent communication to ensure successful campaign deliverables.

Qualifications

• Proven experience in Media Planning and Media Strategy to create and execute effective campaigns
• Strong Analytical Skills to evaluate performance metrics, interpret data, and refine strategies
• Excellent Communication skills to effectively collaborate with clients and internal stakeholders
• Experience with New Media and emerging platforms to drive innovative and adaptive planning
• Ability to work on-site in Berlin and manage multiple projects in a high‑paced environment
• Bachelor’s degree in Marketing, Communication, Business, or a related field
• Familiarity with media tools (B4P, Nielsen, etc.) and current trends in advertising and marketing is a plus