Senior Media Strategist (d/f/m)

As Senior Media Strategist, you will lead integrated cross-channel media strategies and guide campaigns from planning to optimization. You will translate complex insights into clear strategic recommendations and act as a trusted partner for clients and internal teams. You’ll work with creatives and stakeholders to turn bold ideas into impactful communication, using data-driven approaches. This role offers the chance to shape media strategy in a dynamic agency environment and to influence measurable growth.

• language courses in German and English
• Wellpass membership and mindfulness coaching
• Parents Program and bike leasing
• 30 days vacation
• corporate discounts
• engaging events and company culture activities

• Lead development of integrated cross-channel media strategies and provide strategic guidance during creative development
• Identify and assess emerging channels and media opportunities with growth potential
• Perform audience, market and competitive analyses to uncover strategic opportunities
• Develop holistic, data-driven media strategies with clear KPIs and measurement approaches
• Own media planning, budgeting, channel allocation, and implementation across campaigns and clients
• Drive continuous campaign optimization through advanced performance analysis and translate findings into strategic recommendations
• Serve as a trusted advisor to internal teams and clients, presenting recommendations with clear rationale

• Several years of experience in media strategy, media planning or performance marketing in an agency, consultancy or in-house environment
• Proven ability to implement data-driven media strategies across multiple channels
• Deep understanding of the current media ecosystem and consumer behavior
• Strong analytical capabilities and experience translating data into business and communication strategies
• Excellent presentation and storytelling skills
• Strategic mindset with a focus on measurable outcomes
• Confidence in challenging established thinking and driving innovation

• presentation and storytelling
• collaboration and cross-functional teamwork
• analytical thinking and problem solving
• data-driven media strategy
• cross-channel planning
• performance analysis