Senior Performance Marketing Manager, Multi-Channel

• Strategic planning, management and optimization of multi-channel performance campaigns across Google Ads, Meta, TikTok, Pinterest and YouTube
• Development of test-and-learn architectures, A/B testing frameworks and scaling strategies for existing and new customers
• Derive data-driven measures to increase conversion rates, ROAS, efficiency and customer lifetime value
• Responsible for budgets, executive reporting and performance measurement, including strategic recommendations for clients and internal stakeholders
• Mentoring junior colleagues and knowledge transfer
• Co-development and documentation of agency standards, tool evaluations and internal best practices
• Close collaboration with brandformance, content and strategy teams to align performance and brand strategy
• Active contribution to the service portfolio in tracking, analytics and AI-supported marketing
• Strategic campaign responsibility for 4–6 clients with monthly budgets ranging from €20,000 to €150,000
• Technical leadership and coaching of junior colleagues

Requirements

• At least 5 years' professional experience in performance marketing (agency or in-house) with demonstrable results
• Deep expertise in Google Ads and Meta Ads, including bidding strategies, audience architectures and campaign structure at an expert level
• Experience independently managing budgets over €30,000 per month
• Experience in strategic client consulting
• Strong analytical skills
• Experience with conversion optimization and data-driven decision making
• Nice-to-have: Experience with TikTok Ads, Pinterest Ads or YouTube Ads at campaign-management level
• Nice-to-have: Solid knowledge of web tracking and analytics (GTM, GA4, sGTM, Consent Mode V2, Enhanced Conversions)
• Nice-to-have: Experience with AI-supported tools in performance marketing, e.g., Similarweb, Smartly and Performance Max AI features
• Nice-to-have: Knowledge of CRO methodology (heatmaps, UX analysis, landing page testing)

Core Competencies

Demonstrates expertise in performance marketing with a focus on multi-channel campaign management, data-driven decision making, and conversion optimization. Proven ability to lead strategic planning, budget management, and mentoring within a collaborative team environment.

Highest-signal resume keywords

• Performance Marketing Expertise
• Google Ads Management
• Meta Ads Management
• Budget Management Over €30,000
• Data-Driven Decision Making

ATS Optimization Keywords

Hard Skills

• A/B Testing Frameworks
• Conversion Rate Optimization
• Campaign Structure Development
• Bidding Strategies
• Audience Architectures
• Strategic Client Consulting
• Analytics and Tracking
• CRO Methodology

Soft Skills

• Analytical Skills
• Mentoring
• Collaboration

Industry Keywords

• Multi-Channel Campaigns
• Customer Lifetime Value
• Return on Ad Spend (ROAS)
• Brandformance Strategy
• AI-Supported Marketing

Tools & Technologies

• Google Tag Manager
• Google Analytics 4
• Smartly
• Performance Max AI Features
• Similarweb