Senior Product Line Manager, ESN

Responsibilities

• Own it. Shape it. Grow it. At a state-of-the-art brand, you take full ownership of a category—with the freedom to shape it and the responsibility to grow it with real impact
• You manage your ESN category portfolio with a focus on innovations and optimizing market presence—including product launches, relaunches, and retirements
• You develop go-to-market strategies and lead promotional campaign planning across relevant channels, ensuring seamless execution and performance monitoring
• You collaborate closely with cross-functional teams, particularly product development and sales, to bring new products to market in line with brand positioning
• You stay on top of market trends, consumer insights, and competitive developments, translating data into actionable growth opportunities
• You drive product launch excellence by building comprehensive rollout plans and coordinating all related activities across departments
• You oversee product-related budgets, develop pricing and forecasting models, and analyze performance metrics to support strategic decisions

Requirements

• You hold a degree in Marketing, Business Administration, or a related field; a Master’s degree is an advantage
• You bring 3+ years of experience in product marketing management within the FMCG industry
• You have a track record of successfully managing products across their full lifecycle—from idea to launch and beyond
• You are well-versed in portfolio strategy, consumer segmentation, and product positioning techniques
• You know how to plan and execute impactful go-to-market and activation strategies, including pricing and distribution
• You think analytically, enjoy working with data, and are confident in market research, financial analysis, and planning
• You communicate clearly, present ideas convincingly, and collaborate effectively across different teams and levels
• You thrive in a fast-paced, agile environment and take ownership to deliver strong results
• You’re genuinely into the ESN brand and get what motivates our performance-driven community
• You speak English & German fluently.

Hard Skills

• Product Lifecycle Management
• Pricing Models
• Forecasting Models
• Performance Metrics Analysis
• Consumer Segmentation
• Product Positioning Techniques

Soft Skills

• Clear Communication
• Collaborative Teamwork
• Analytical Thinking
• Presentation Skills
• Ownership