Senior Sales Development Representative (SDR) (f/m/x)

If you've done outbound for a while, you know what most SDR roles actually look like: a number on a board, a script to follow, and meetings that get booked whether they're ready or not. We built this role differently.

What you’ll own

Your accounts are mid‑market and enterprise (150‑5,000 employees). You run the full qualification process before anything reaches an AE, which in practice looks like this:

• Qualification calls that go long enough to build a real case, not just confirm that someone picked up
• Re‑engagement on accounts that have been approached before, with a genuine plan for how to get in differently
• Follow‑up calls with yourself when a first conversation doesn't go deep enough, rather than booking something that isn't ready
• Finding your own contacts when the data isn't clean, because it often isn't
• Keeping HubSpot honest so your pipeline reflects reality
• Working closely enough with your AE that what you hand off actually lands

What we’re looking for

You’ve done B2B outbound before and you have a real opinion on what makes a qualification call worth something. That’s the baseline.

• 1‑2 years of outbound sales or SDR experience in B2B
• You’ve worked accounts with no clean data, navigated gatekeepers, and made multi‑touch sequences actually work
• You think about pipeline quality, not just volume, and you can explain the difference to someone who disagrees
• Fluent German, working English
• You manage your own day well and take feedback seriously when it comes

What’s different here

The qualification bar here is genuinely high. A meeting without a clear pain chain doesn’t move forward, and you’re expected to know that before it reaches the AE. There’s no hiding behind dial counts or activity metrics when the pipeline tells a different story.

The accounts you’ll work aren’t easy. No clean contact data, gatekeepers who’ve heard every opener, prospects who need a few different approaches before they pick up. The job isn’t to call more. It’s to find the angle that works, and to keep looking until you do.

When it clicks, you feel it. Your pipeline moves, your meetings convert, and the AE comes back wanting more. People here have moved to AE in around 24 months. That track is real, and it starts with the quality of what you build in this role.

Why doinstruct

• You’ll get coaching from Jiri (one of Germany's top sales trainers) alongside day‑to‑day feedback from an SDR lead who’s genuinely among the best in the country
• The SDR team has real influence on how we approach markets. You’re not just running someone else’s sequences
• We’re honest about what’s working and what isn’t, in both directions
• 400+ customers, Series A funded, below 2% churn. The product is a genuine must‑have, which makes the conversation easier

A little glimpse into what a GTM Team Meet‑Up can look like

At doinstruct, you can make full use of your skills and play an active role in the further development of our start‑up. We attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development.

Even if you don’t tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.

We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct.

For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at

Compensation Range: €65K - €79K