Senior Solutions Marketing Manager – Security

Responsibilities

• Translate executive business goals (pipeline, growth, churn reduction) into performance-focused GTM plans
• Develop marketing strategies that address both business decision makers and technical audiences, including analysts, architects, CIOs, CTOs and CISOs
• Partner with Product Management to understand product strategy and roadmaps, distill key differentiation and value into core product positioning and messaging
• Partner closely with sales and enablement teams to articulate features, benefits, and competitive differentiators, building robust playbooks, providing actionable competitive intelligence, and creating impactful enablement programs
• Roadmap product and services priorities across launches, new releases, content, campaigns, events, and sales enablement
• Create differentiated security and data center messaging for both sales and customers that conveys how technology drives organization value
• Differentiate SHI in the market by emphasizing unique value propositions and business outcomes, aligning this with the voice of the customer
• Conduct market, competitive, and customer research to keep a pulse on the landscape and help teams act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needs
• Own win/loss analysis, translating insights into actionable recommendations
• Act as the voice of the customer to inform product development, solution packaging and marketing strategies
• Develop, with sales enablement, succinct and effective sales training materials (training, FAQs, etc.), making it easy for non-technical sales to understand our complete portfolio of security or data center offerings
• Craf high-impact enablement assets: messaging frameworks, case studies, ROI stories, demo flows, and battlecards
• Support advocacy programs with case studies and customer success stories
• Help achieve demand generation goals by creating and executing campaigns that will drive leads, MQLs, and pipeline
• Develop a wide range of compelling content that resonates with the IT and procurement buyers and guides them through the purchase journey
• Support security and data center thought leadership programs by creating white papers, research studies, reports, etc.
• Build strong relationships with analysts and influencers to enhance SHI’s security and data center positions in the market
• Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and continuously optimize strategies based on data and feedback
• Provide updates to senior leadership on key strategic initiatives and plans

Requirements

• Completed Bachelor’s degree or relevant work experience required
• 5+ years of product, services or solutions marketing experience, preferably at high-growth B2B SaaS, hardware or IT services companies
• Experience in B2B marketing, with exposure to both enterprise and SMB businesses
• Ability to think strategically and develop comprehensive go-to-market plans
• Strong technical literacy (particularly in AI) with the ability to understand and simplify complex concepts for different audiences
• Proven ability to execute successful product launches that drive awareness and pipeline
• Strong ability to craft compelling messaging and positioning for technology products and services
• Excellent written and verbal communication skills; comfortable crafting and presenting various content pieces
• Ability to work on multiple projects simultaneously, while focusing the right level of effort on each
• Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues
• Metrics-driven and focused on driving incremental results