SEO Content Specialist (m/f/d) - Expert Content & AI Discovery

Company Description

We are REPA Deutschland GmbH , part of the REPA Group – Europe’s leading distributor for spare parts in gastronomy, large kitchens, refrigeration technology, and more. With over 85,000 items from more than 2,000 manufacturers, we offer the largest range on the market. Our 6 warehouses in Europe, 9 locations, and over 1,000 employees guarantee fast and reliable service. We are even stronger thanks to our affiliation with Parts Town, the American market leader in high‑tech spare parts distribution. Together, we ensure that everything runs smoothly – whether it’s a coffee machine, refrigerator, or combi steamer.

Work location

Bergkirchen | From the end of 2027: Unterschleißheim

Job Description

The SEO Content Specialist is responsible for creating deep, authoritative, expert‑level content that positions REPA as a trusted source for food service equipment and spare parts – for humans, search engines, and AI answer engines alike, in line with both SEO and GEO principles. The role goes far beyond writing product texts or marketing copy; it translates industry expertise into clear, factual, structured content that search engines and AI systems can confidently surface, summarise, and recommend across traditional search and AI‑driven experiences.

Responsibilities

• Deep subject‑matter content development – dive deeply into food service equipment, spare parts, maintenance, usage, compatibility, and troubleshooting.
• Develop expert content such as:
• How‑to explanations and content
• FAQs and problem‑solution content
• In‑depth guides
• Maintenance and replacement guides
• Buying and compatibility guides
• Translate technical knowledge into:
• Accurate
• Understandable
• Trustworthy
• Structured content
• Collaboration with experts – act as a bridge between technical expertise and digital discoverability with in‑house product experts, OEM owners, category managers, sales, customer care, PT UK, PTA, and external OEM partners.
• Create and optimise content for classic search results, featured snippets, “People also ask”, and AI‑generated summaries (Google AI‑overview, Copilot, assistants).
• Structure content according to SEO and best‑case GEO principles so that machines can easily parse, understand relationships, and cite reliably – including semantic structure, precise terminology, clear definitions, step‑by‑step logic, tables, bullet frameworks, and comparisons.

Qualifications

• SEO & content architecture (content‑driven) – build topic clusters and internal content ecosystems.
• Define content hierarchies (pillar pages, supporting pages) and collaborate with Technical SEO to ensure content is indexable and reusable.
• Ensure consistency of terminology across content, product data, and microcopy.
• Continuous content improvement – review, upgrade existing content, analyse performance signals (rankings, impressions, CTR, snippet inclusion), and experiment with formats for AI answers.
• 1–3 years of experience in SEO‑driven content creation.
• Proven ability to write long‑form, in‑depth, expert‑level content and explain complex topics clearly.
• Strong understanding of search intent and natural curiosity for technical and industrial subjects.
• Ability to quickly absorb and synthesize complex product and mechanical knowledge.
• Initial experience with GEO (Generative Engine Optimization).

AI & Tooling

• Confident use of AI tools (ChatGPT, Perplexity, Copilot, Claude, etc.) as research accelerators, drafting assistants, and content QA tools.
• Understanding of how AI systems retrieve, combine, and summarise content.
• Design content with AI consumption in mind, not just keyword density.
• Structured, methodical thinking; self‑driven learner; comfortable collaborating with technicians and experts; pride in producing genuinely helpful content.

Education

• Degree in Marketing, Communication, Digital, Journalism, Engineering, or similar.
• Technical, educational and industry experience is a strong plus but not required.

Languages

• Native level skills in Italian, German, Spanish or French preferred.
• Fluent English, written at high professional level.
• Must be able to navigate in a multi‑lingual environment.

Success Indicators (First 6–12 Months)

• Clear improvement in visibility for high‑intent, expert topics.
• Increased presence in featured snippets and AI‑generated answers.
• Creation of a recognizable “knowledge layer” around REPA / Gastrotiger.
• Strong internal trust from technicians and experts in content accuracy.

Additional Information

• Attractive compensation package including Christmas and vacation bonuses.
• 30 days of vacation.
• Flexible working hours and a flexitime account for better work‑life balance.
• Company pension scheme (BAV).
• On‑site cafeteria with subsidised lunches.
• Individual training and development opportunities.
• Regular employee events.
• Employee referral bonus.
• Corporate benefits program.
• Subsidy for public transport (job ticket).
• Free employee parking.

Our company headquarters in Bergkirchen is conveniently located directly on the A8 and is easily accessible from the west and north of Munich, as well as from surrounding cities such as Dachau, Augsburg, Pfaffenhofen, or Freising.

Equal Opportunity Statement

REPA values diversity and is an equal‑opportunity employer. All qualified applicants will be considered regardless of religion, colour, national origin, gender, age, sexual orientation, gender identity, or disability.