SEO & GEO Specialist (m/w/d)

Your Responsibilities

• Develop, design, and implement complex SEO and web analytics strategies to enhance digital visibility and performance


• Optimize websites and landing pages for search engines, including on-page and off-page SEO, technical SEO initiatives, and in-depth keyword research


• Develop content marketing strategies and continuously optimize SEO-relevant content with a strong focus on storytelling, in close collaboration with marketing teams


• Analyze the performance of digital marketing activities and create, maintain, and enhance automated KPI-based reports and dashboards for websites, apps, and landing pages using Google Looker Studio


• Provide guidance and support to stakeholders across the EMEA region on all aspects of Search Engine Management


• Build and maintain a strong network of internal stakeholders throughout EMEA and with international cross-functional teams


• Collaborate within global, agile project teams consisting of Product Owners, Project Managers, Web Developers, Web Designers, and Content Marketing Specialists


• Identify emerging trends and developments in Google tools, SEO, and analytics, and translate insights into optimization initiatives


• Continuously improve existing processes and workflows to ensure efficient and successful SEO and campaign execution


• Work closely with global analytics teams to optimize and expand existing reporting and dashboard solutions


• Take ownership of achieving defined and measurable objectives and ensure transparent performance tracking of implemented initiatives

Your Profile

• Bachelor's or Master's degree in Marketing or a comparable qualification


• Several years of professional experience (minimum three years) in SEO, web analytics, and tracking


• Expert knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console (GSC), and Google Looker Studio


• Extensive experience in search engine optimization, web analytics, and conversion tracking


• Proficiency in using industry-standard SEO tools and platforms


• Proven track record in the development, implementation, and optimization of SEO strategies and digital marketing campaigns


• Experience with business intelligence tools and data-driven analysis


• Strong understanding of agile project management methodologies


• Excellent communication skills and the ability to effectively engage with diverse stakeholder groups


• High level of initiative, accountability, and a structured, results-oriented approach to work


• Strong networking mindset with the ability to build and maintain long-term relationships within an international organization


• Serves as a role model within the team through professional excellence, engagement, and collaborative working practices


• Fluent English skills, both written and spoken

What We Offer

• An international working environment with long-term career prospects in a privately owned and continuously growing company


• A culture of appreciation, collaborative teamwork, and regular employee events


• Depending on the position, the opportunity for mobile working as well as temporary work-from-abroad arrangements


• Complimentary lunch provided at our locations


• 30 days of annual leave and support for work-life balance, for example through the PME Family Service


• A wide range of internal and external training and development opportunities, including access to digital learning platforms


• Attractive additional benefits such as a company pension scheme and employer-funded supplementary hospital insurance


• Comprehensive health and wellbeing programs, including a partnership with EGYM Wellpass, onsite massage services, occupational health management, and internal wellness initiatives


• Additional benefits such as a subsidy for the Germany Ticket, Corporate Benefits discounts, and bike leasing programs