SEO & GEO Specialist

Stellenbeschreibung:

We are looking for an experienced SEO & GEO (Generative Engine Optimization) Specialist to improve our website’s visibility across both traditional search engines and AI-powered search experiences (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, etc.).

The ideal candidate combines strong technical SEO skills with content strategy expertise and understands how to optimize websites for both search rankings and AI-generated answers.

Responsibilities

Perform comprehensive SEO audits and implement improvements.
Conduct keyword research using tools such as Ahrefs, Google Search Console, and other SEO platforms.
Develop and execute an SEO and GEO content strategy aligned with business goals.
Create and optimize landing pages for high-value keywords and conversion.
Research topics, competitors, and search intent to identify content opportunities.
Write, edit, and optimize website content for both users and search engines.
Optimize existing pages for keyword relevance, internal linking, metadata, structured data, and readability.
Improve website architecture, on-page SEO, and technical SEO.
Optimize content for AI search engines and Large Language Models (LLMs), ensuring it is easily discoverable, well-structured, and authoritative.
Monitor rankings, organic traffic, AI visibility, and performance metrics, providing regular reports and recommendations.
Collaborate with design, marketing, and product teams to publish and improve content.
Identify backlink opportunities and recommend off-page SEO improvements.
Increase page ranking

Requirements

Proven experience in SEO with measurable results.
Experience with Generative Engine Optimization (GEO) or AI search optimization.
Strong proficiency with: Ahrefs, Google Search Console, Google Analytics,AI SEO platforms such as Site AI, or similar.
Experience creating landing pages that rank and convert.
Excellent keyword research and content planning skills.
Understanding of technical SEO, Core Web Vitals, schema markup, and indexing.
Ability to produce or optimize high-quality, authoritative content.
Familiarity with CMS platforms such as WordPress, Webflow, or similar.
Strong analytical skills and ability to prioritize high-impact opportunities.
Complete SEO audit with prioritized recommendations.
Keyword research and keyword clustering.
SEO and GEO content strategy.
New SEO-optimized landing pages.
Optimization of existing website content.
Technical SEO improvements.
AI search optimization recommendations.
Monthly performance reports with actionable insights.

Nice to Have

Experience optimizing B2B SaaS or enterprise software websites.
Knowledge of semantic SEO and entity-based optimization.
Experience improving visibility in AI search tools such as ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Experience with structured data and knowledge graph optimization.