SEO Manager (AI Visibility/GEO/AIO) (m/f/d) - part time

Own Regional Search Strategy

• Build and execute a regional SEO/GSO roadmap tied explicitly to pipeline contribution and revenue influence, not just ranking or traffic.
• Map search intent across the full enterprise buying journey - from early-stage problem awareness through vendor evaluation, RFP research, and final selection.
• Conduct deep keyword research targeting the France, Spain and Italy market decision-makers (CIOs, CISOs, IT Directors, Heads of Procurement) across Retarus' core verticals including, industrial manufacturing, retail, energy, and financial services.
• Identify and close content gaps that are costing Retarus visibility at high-intent stages of the funnel.

Technical SEO

• Own site health for the regional domain: crawl budget, Core Web Vitals, structured data hreflang, canonicalization, and France, Spain and Italy SEO configuration.
• Conduct regular technical audits and drive implementation through the web development team, tracking remediation to completion.
• Optimize page architecture, internal linking, and content hierarchy to support both search engines and enterprise buyer navigation patterns.

Generative Search Optimization (GSO)

• Lead strategy for Retarus' visibility in AI-driven search surfaces: Google AI Overviews, Bing Copilot, Perplexity, ChatGPT search, and emerging LLM-based answer engines.
• Structure content and metadata to maximize citation and inclusion in AI-generated responses for queries relevant to enterprise messaging and security.
• Monitor shifts in generative search behavior and adapt content architecture, FAQ layers, and authority signals accordingly.
• Develop high-authority, AI-citable assets: comparison guides, technical glossaries, vendor evaluation frameworks, and expert Q&As from existing content or work with marketing and product marketing to develop this content

Content, Campaign, and ABM Alignment

• Partner with content and product marketing to develop search-optimized assets that serve both organic discovery and account-based marketing (ABM) programs.
• Align keyword and assist with content strategies with named target accounts and verticals in collaboration with ABM and marketing managers.
• Produce or brief French-language content that positions Retarus as a category authority across the product lines
• Support digital PR and link-building outreach targeting analyst publications, industry media, and technology partner ecosystems.

Experimentation & Competitive Intelligence

• Run structured A/B and multivariate tests on titles, meta descriptions, page structures, and CTAs to improve click-through and conversion rates from organic.
• Maintain a competitive SEO intelligence function: track share of voice, benchmark competitors' content and backlink strategies, and surface actionable gaps.
• Monitor and respond to algorithm changes with a documented testing-and-learning approach.

Measurement & Reporting

• Define, own, and report on SEO/GSO KPIs including organic traffic, keyword ranking trends, share of voice, assisted pipeline, and estimated revenue influence.
• Build executive-ready dashboards in GA4, Google Search Console, and SEMRush platform present monthly to the Senior Marketing Manager, marketing ops, and regional leadership.
• Contribute to marketing attribution modeling by documenting organic's role in multi-touch deal journeys.

What You Bring

Required

• 5+ years of hands-on SEO experience in B2B technology, SaaS, or enterprise software.
• Proven track record optimizing for complex, multi-stakeholde enterprise sales cycles
• Deep technical SEO expertise: site architecture, crawl optimization, Core Web Vitals, structured data, hreflang, and SEO.
• Working knowledge of Generative Search Optimization (GSO): how LLMs retrieve and cite content, and how to engineer for that.
• Proficiency in: Google Search Console, GA4, SEMrush and/or Ahrefs, Screaming Frog or equivalent crawler.
• Native French speaker; professional-level English for global team communication.
• Strong data fluency: you can move from raw search console data to a CMO-level insight without someone else doing the analysis.
• Demonstrated ability to influence cross-functional stakeholders: internal and external content writers, web developers, campaign managers, product marketing managers