SEO Manager

Who We Are:

2UP is a brand new and exciting online casino and sportsbook. We are a spin‑off from one of the most well‑known brands that has been a principal sponsor of English Premier League football teams. Our focus is on the next generation of iGaming with an emphasis on cryptocurrency, original games, sports and esports for the global stage.

The Role:

We are looking for an experienced and performance‑driven SEO Specialist to lead our organic growth efforts for an online crypto casino platform. In this role, you will take ownership of our SEO strategy to increase search visibility, boost player acquisition, and dominate competitive keywords in the crypto gambling space.

Preferred Candidate:

You are passionate about SEO and thrive in high‑competition niches. You appear to be skilled in navigating both white hat and black hat SEO methods effectively. You have a strong grasp of technical SEO, content strategy, and backlink acquisition. You have ranked for challenging keywords and know how to drive real business impact through organic traffic. Ideally, you have prior experience in iGaming, crypto, or affiliate‑driven environments.

What You’ll Do:

SEO Strategy Execution

Plan, execute, and optimize a comprehensive SEO strategy across all regions and languages.

SEO Analysis

Conduct keyword research and competitive analysis tailored to crypto gambling audiences.

On‑Page Optimization

Optimize site structure, internal linking, metadata, schema, and on‑page SEO elements.

Technical Optimization

Identify and fix technical SEO issues (crawlability, indexation, Core Web Vitals, etc.).

Cross‑Team Coordination

Collaborate with content and design teams to develop SEO‑friendly landing pages, game reviews, and blog content.

Performance Monitoring

Track keyword rankings, traffic, CTR, and conversions using GA4, GSC, Ahrefs, SEMrush, etc.

Backlink Strategy

Build and manage high‑quality backlinks via outreach, partnerships, and affiliate networks.

Algorithm Adaptation

Monitor algorithm updates and adjust strategies accordingly to maintain rankings.

Localized SEO

Support localized SEO efforts in key global markets like Asia and Europe.

Job Requirements

Experience

3+ years of hands‑on SEO experience, ideally in iGaming, crypto, or affiliate marketing.

Languages

Strong command of English.

Keyword Ranking Success

Proven success ranking competitive and transactional keywords in English or multilingual markets.

Advanced SEO Skills

Deep understanding of technical SEO and performance optimization.

SEO Tools Mastery

Proficient in Ahrefs, SEMrush, Screaming Frog, Google Search Console, and Google Analytics.

Strategic Communication

Strong written communication and project management skills.

Agile Mindset

Comfortable working in a fast‑paced, data‑driven environment.

Casino Insight

Solid understanding of online crypto casino or sports betting audiences.

Bonus Points

• Experience with online crypto casinos.
• Familiar with top 5 Online Crypto Casinos.
• Previous SEO experience with a crypto casino, sportsbook, or high‑traffic affiliate site.
• Basic knowledge of HTML/CSS and JavaScript SEO implications.
• Background in link‑building campaigns or managing SEO agencies/outreach teams.
• Fluent in Chinese and/or an additional language other than English.