Social DTC & Customer Activation Manager (m/w/d)

Social DTC & Customer Activation Manager

Location: Darmstadt, Germany – start as soon as possible.

About the Company

Coty is a world‑leading cosmetics company and the global market leader in fragrances. It ranks number 3 in decorative cosmetics and sells its portfolio of renowned brands in over 150 countries. The company promotes progressive beauty and diversity.

What You Can Expect

• Work smart – up to 50% home working with trust‑based hours and flexible arrangements.
• Team – a positive atmosphere shaped by diversity, collaboration and enjoyment.
• International environment – work with flat hierarchies and exciting projects.
• Workplace – a modern working environment.
• Parking & transport links – free on‑site parking, central location and excellent public transport connections.

Position Overview

The Social DTC & Customer Activation Manager is responsible for driving consideration‑ and conversion‑focused performance across customer and social DTC activations for consumer beauty brands in the DACH region. The role combines strategic responsibility with hands‑on execution, ensuring campaigns on key retail media platforms (dm and Rossmann) and commercial initiatives within the TikTok Shop are executed, optimized, and scaled.

Key Responsibilities

• Develop, set objectives, execute, and optimize Retail Media campaigns across the DACH region, focusing on dm and Rossmann, in coordination with global and local stakeholders and external media agencies.
• Set up and develop two TikTok Shops – Manhattan (single‑brand) and Scenting (multibrand) – including product listings and promotional initiatives.
• Develop, manage, and enhance the TikTok Shop affiliate marketing strategy to drive revenue and GMV growth.
• Continuously monitor performance and report for Retail Media and TikTok Shop, deriving optimization actions.
• Collaborate closely with Retail Media partners, TikTok Shop and affiliate agencies, and internal teams (Marketing, Media, E‑Commerce).
• Monitor market and platform trends to identify innovation and performance levers.
• Develop and implement best practices and playbooks to support scalability and operational efficiency.
• Plan, control, and monitor agency and project budgets in alignment with the Senior Social Media & Content Manager.
• Prepare results, insights, and actionable recommendations for business reviews and management updates.

Required Skills & Competencies

• Strong understanding of e‑retailers’ requirements and mechanics, and motivation to drive new topics.
• Solid experience in performance marketing, especially Retail Media, paid social (TikTok, Meta) and DSP‑based video/display advertising.
• Expertise in building, developing, and interpreting reporting and KPI frameworks, and managing external agencies.
• Proficient use of MS Office, particularly Excel.
• Experience with DAM and PIM systems and common shop systems (ideally Shopify).
• Experience in affiliate marketing with scalable creator networks and familiarity with influencer tools (e.g. Traackr) is an advantage.
• Results‑oriented mindset, willingness to learn, openness to innovation, AI tools, and new technologies.
• Structured and independent working style with high initiative and hands‑on mentality.
• Strong communication and collaboration skills with internal stakeholders and external partners.
• Very good German and English language skills, both written and spoken.

Equal Opportunity Statement

At Coty, we value diversity and are committed to providing equal employment opportunities regardless of skin colour, background, religion, gender, nationality, sexual orientation, age, citizenship, marital status or disability. We comply with all relevant equal‑employment and anti‑discrimination laws and regulations.