Social Media and Content Marketing Manager

Stellenbeschreibung:

Conceptualize, create, and publish audience‑specific content for our social media channels.
Primarily LinkedIn but also X and Instagram, including editorial planning, community management, and performance analysis.
Develop and manage our content marketing initiatives across the entire B2B customer journey — from awareness through consideration to customer retention — and are responsible for their operational execution across all relevant channels.
Identify relevant topics and trends, independently write technical articles, advertorials, and press releases, and place them strategically in specialist, industry, and leading media.
Test new content and channel formats, contribute creative ideas, and develop innovative approaches to sustainably strengthen our brand perception, visibility, and reach.
Continuously analyze the performance of your activities using defined KPIs such as reach, engagement, traffic, or conversions and derive concrete optimization measures.

You are highly proficient with social media OR you hold a degree in communications, media, marketing, business administration (BWL), or a comparable field.
You have professional experience in social media and/or content marketing — ideally in a B2B environment, but this is not mandatory.
You have a strong sense of language and can prepare complex content clearly, precisely, and in a channel‑appropriate manner.
You are well‑versed in editorial planning, campaign management, and tools such as ChatGPT, Canva, and common content management systems.
You have initial SEO experience, e.g., through keyword research or content optimization, and have worked with SEO tools like Google Search Console or SISTRIX.
You have experience producing PR content, technical articles, and advertorials and know how to place them professionally in relevant media.
You work in a structured, team‑oriented way and communicate effectively; you demonstrate initiative, a passion for innovation, and a strong hands‑on mentality.
Very good German and English skills, both written and spoken, complete your profile.