Social Media and Influencer Lead

Stellenbeschreibung:

Develop organic social channels and the social media team, and launch new channels
Develop content formats, channel strategy, publishing cadence, and community
Create the editorial calendar across all organic channels and manage topics, timing, resources, execution, and prioritization
Lead the creator team, set goals, provide feedback, support professional development, and plan capacity
Own influencer marketing and creator campaigns—from selection, briefing, and relationship management through to performance analysis
Develop, brief, commission, and, where necessary, produce YouTube long‑form content, blog content, guides, and advice articles
Independently develop evergreen formats from campaign assets
Build relationships with trade publications, online magazines, comparison websites, and review platforms
Drive reviews and engage educational creators and veterinarians as sources of credibility
Own visibility in search engines and AI‑generated answers, and translate content gaps into the editorial plan
Coordinate external agencies, freelancers, and production partners with regard to briefing, quality, timelines, and budget

Requirements

Several years of experience building short‑form, long‑form, and evergreen content for Instagram, TikTok, and YouTube
Several years of experience managing external producers, freelancers, or agencies
Experience providing functional or disciplinary leadership to a content or creator team
Experience in SEO—both content and technical SEO, not just keyword research
Demonstrable understanding of visibility in AI‑generated answers (GEO / AI Search) and how it is achieved
Editorial rigor when working on health‑related topics; understanding of sources, expertise, and traceability
Excellent German
Good English
Love for dogs and cats

Core Competencies

Demonstrates expertise in developing and managing organic social media content strategies across platforms like Instagram, TikTok, and YouTube, with a strong focus on SEO and editorial rigor in health‑related topics. Proven ability to lead teams, manage external partnerships, and create engaging content formats that drive visibility and engagement.