Social Media Manager, Content Creator

Stellenbeschreibung:

Develop and continuously refine the organic social media strategy for Instagram, TikTok, Pinterest, and Facebook
Derive topics from trends, developments, and KPIs
Plan the editorial calendar and develop high-reach, brand-building content formats
Research complex sustainability topics and present them in an accessible way for target audiences across different content formats
Manage the entire video creation process, from ideation, concept development, filming, and editing through to publication
Appear both in front of and behind the camera
Plan and coordinate cross-channel social media campaigns with the Marketing, Sustainability, and other teams
Analyze content performance and optimize channels based on data
Manage the community and respond to comments and messages
Serve as the first point of contact for followers, customers, and brand partners on social media
Manage collaborations with content creators and sustainability-focused partners
Support brand communications, e.g., by creating corporate image and employer branding content for LinkedIn
Create graphics in Canva and develop new graphic formats and templates
Continuously expand the social media prop inventory for video productions

Requirements

Experience as a Content Creator for Instagram, Pinterest, and TikTok, ideally in e-commerce or for a lifestyle brand
A strong instinct for storytelling, trends, and platform mechanics
Experience independently producing video content
Confident in KPI-driven data analysis
Ability to derive well-founded decisions for content and channel strategies from data
Experience with graphic design tools such as Canva
Experience with video editing tools such as CapCut
Interest in environmental and social sustainability topics
Ability to communicate sustainability topics in an accessible and credible way
Ability to work independently and take ownership
Very good German language skills and a strong feel for language
Meaningful application including salary expectations and earliest possible start date
Work samples or a portfolio of social media and content projects are welcome

Core Competencies

Demonstrates expertise in developing and executing organic social media strategies across platforms like Instagram, TikTok, and Pinterest, with a strong focus on content creation, video production, and data-driven analysis. Proficient in graphic design and communication of sustainability topics to diverse audiences.