Sr. Customer Marketing Specialist

About the Role

RESPONSIBILITIES

• Builds and executes the value proposition for the patients, from developing insights to designing the end-to-end customer experience for the DACH region.
• Establishes deep expertise on the patient segment and ensure this expertise gets integrated purposefully into the extended DACH marketing team.
• Conducts market analyses to maintain an appropriate level of understanding of the target audience, developing insights, unmet needs and new business opportunity that can improve patient marketing programs and campaigns.
• Develop, execute, and evaluate webinar strategies for internal and external audiences to drive lead generation, audience engagement, and conversion.
• Analyze User RNPS (Relationship Net Promoter Score) feedback and collaborate cross-functionally to develop and implement data-driven action plans.
• Support the planning and execution of key patient events in Germany.
• Driving the promotion of a new patient learning platform and coordinating platform content in close collaboration with the Product Management Team.
• Coordinate digital and traditional media coverage across the DACH region, ensuring consistent brand visibility and effective communication.

Required Knowledge & Experience

• Advanced knowledge of the relevant job area, combining broad and deep expertise, typically gained through advanced education and professional experience.
• Advanced practical knowledge of project management, particularly for the planning and execution of offline and online events.
• Strong French language skills to support occasional translation and localization of sales toolkits for the French-speaking Swiss market.
• Prior experience in the diabetes industry.
• Comprehensive understanding of the DACH market.
• At least 10 years of professional experience in product marketing or customer marketing.
• Proficiency in communication and content creation tools, including Adobe Premiere Pro.
• Strong presentation and influencing skills to effectively engage and persuade internal and external stakeholders.

Specialist Career Stream

Typically an individual contributor with responsibility in a professional discipline or specialty. Delivers and/or manages projects assigned and works with other stakeholders to achieve desired results. May act as a mentor to colleagues or may direct the work of other lower level professionals. The majority of time is spent delivering and overseeing the projects – from design to implementation – while and adhering to policies, using specialized knowledge and skills normally acquired through advanced education. Communication and Influence: Communicates with senior internal and external Physical Job Requirements

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

Benefits & Compensation

• MiniMed offers a competitive salary and flexible benefits package.
• We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every stage of your career and life.

About MiniMed

We want to make every day a better day for people living with diabetes. Our team of creative innovators around the globe share a passion for finding the simplest solutions to the problems that people with diabetes face on a daily basis. For more than 40 years, we've been redefining what's possible, from intelligent dosing systems designed for real life to predictive insights that stay a step ahead, and we're dedicated to continuing to support our customers through every step of their journey — meeting them where and how they need it. MiniMed is a full-stack insulin delivery company dedicated to supporting people living with diabetes through every step of their journey — when and how they need it. With a heritage rooted in technology, empathy, and a relentless pursuit of innovation, we’re focused on one thing: making every day a better day for people with diabetes. From our intelligent dosing systems that stay one step ahead to our always-on support when it’s needed most, we’re committed to building a connected system of care that works together and fits into everyday life, so people with diabetes can move through the day with fewer interruptions. Fewer second guesses. And more freedom to live in the moment. We’re here to make better days possible for people with diabetes. Joyful, messy, fully lived days. Days where things feel lighter, easier. For more than four decades, we’ve been driven by this mission, delivering groundbreaking advancements in technology to help people live more fully, freely, and with greater confidence. At MiniMed, diabetes care is personal for us. Many of our employees have a connection to diabetes, whether they're living with it themselves or through family members and friends, and we all show up each day to help make the lives of our coworkers and loved ones easier. Our people-first priority. At MiniMed, we put our customers at the forefront of all we do, and that focus extends to our team as well. We're dedicated to creating a culture of belonging and providing our people with all the career-building resources you might need. Our life-transforming technologies. No matter what your role at our company, you're making a difference in the lives of people with diabetes. Our innovative inventions improve their day-to-day by helping lift the mental load and allowing diabetes to fade into the background, empowering them to live life on their own terms. Our focus on the future. We're chasing the dream of a world where people with diabetes can be free of that never-ending battle of balancing blood sugar. A world where better days are the norm, not the exception. Fresh faces and new viewpoints will help create our cutting-edge solutions and define the next generation of breakthroughs in care, so that a better day can start today.

Equal Employment Opportunity

It is the policy of MiniMed to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, MiniMed will provide reasonable accommodations for qualified individuals with disabilities.

For sales reps and other patient facing field employees, going into a healthcare settingis considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support.

This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.

For further information about the E-Verify program, please click here.

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