Sr Manager, Demand Marketing (Remote)

Cengage GroupRemote

Stellenbeschreibung:

Senior Manager, Demand Marketing (ELL)

What you'll do here:

Team Leadership & Development

Lead, coach, and develop a team of demand marketers, ensuring strong execution, professional growth, and alignment to business goals
Set clear priorities, performance expectations, and key performance indicators tied to pipeline, engagement, and campaign success
Foster a culture of accountability, collaboration, and continuous improvement
Provide strategic guidance and hands‑on support to ensure campaign quality and effectiveness

Demand Marketing Strategy & Execution

Contribute to demand marketing strategy and lead execution of integrated programs that drive awareness, engagement, and pipeline
Oversee development and execution of multi‑channel campaigns across owned, paid, and earned media
Ensure alignment of campaigns to target audiences, business priorities, and GTM objectives
Drive consistency and scalability in campaign planning, execution, and optimization

Thought Leadership & Content Activation

Lead team execution of thought leadership initiatives, including cornerstone content, white papers, blogs, events, speakers, and earned media
Ensure content aligns with brand messaging and resonates with target audiences
Amplify content through integrated campaign strategies to drive engagement and demand

Cross‑Functional Partnership & Pipeline Impact

Partner with Sales and GTM partners to align campaigns to sales priorities and improve lead handoff and follow‑up processes
Collaborate with Revenue, Sales, and Marketing Operations to support pipeline generation, health, and tracking
Ensure marketing programs contribute to pipeline growth, lead quality, and conversion outcomes

Performance Management & Optimization

Oversee campaign performance tracking, pipeline contribution, and engagement metrics
Guide team in analyzing results and delivering actionable insights and recommendations
Drive a test‑and‑learn approach to continuously optimize campaign effectiveness and return on investment
Improve operational efficiency, campaign processes, and pipeline hygiene

Program Management & Execution Excellence

Oversee multiple campaign workstreams, ensuring timely execution and strong coordination across teams
Identify risks, dependencies, and opportunities, and drive resolution proactively
Establish and reinforce best practices for campaign execution and project management

Skills

Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience
Minimum of 8 years of experience in demand marketing, campaign execution, growth marketing, or related areas
Minimum of 5 years of people leadership experience, with a track record of developing high‑performing teams
Experience contributing to pipeline generation and marketing performance outcomes
Familiarity with marketing automation platforms, CRM systems, and campaign analytics tools
Strong expertise in demand marketing, campaign strategy, and multi‑channel execution
Confirmed ability to lead and develop a team while delivering against pipeline and performance goals
Experience implementing integrated marketing campaigns across owned, paid, and earned channels
Ability to lead thought leadership activation across content, events, speakers, and media
Strong analytical skills with experience interpreting campaign performance and pipeline data
Effective collaboration and communication skills across Sales, Marketing, and Operations
Ability to operate strategically while maintaining executional rigor and attention to detail
Strong prioritization skills and ability to handle multiple initiatives in a fast‑paced environment

Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless any classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at