Strategic Partnerships & Media Investment Lead

About the Team

The Central Brand & Marketing team sits at the heart of how SumUp shows up in the world. Within it, the Media Strategy & Partnerships chapter owns how we invest in marketing across Europe, from media planning and campaign execution to strategic partnerships with card schemes, sponsors, and industry events. This role sits at the centre of that chapter, leading investment strategy, budget governance, and external partner relationships that directly shape SumUp's brand presence across multiple markets. It is a rare opportunity to own a function end‑to‑end, with real commercial weight, senior visibility, and the scope to build something more structured and scalable as the team grows.

What You’ll Do

• Own the European marketing investment strategy, annual planning, forecasting, budget pacing, and performance evaluation, while shaping the roadmap for the year ahead.
• Lead media strategy and planning across channels and regions, setting the standard for how campaigns are briefed, executed, measured, and reviewed.
• Secure and manage external funding through co‑marketing partnerships, and oversee delivery of contracted marketing rights across key agreements.
• Centralise and professionalise trade show and event marketing across markets, establishing clear ownership, intake and prioritisation processes, repeatable playbooks, and measurable outcomes tied to brand and commercial impact.
• Partner with commercial and enterprise teams on the marketing side of key agreements, ensuring deliverables are clear and how marketing activations are executed.
• Represent marketing in cross‑functional planning for major launches, new business lines, and market expansions, building business cases and driving alignment with senior stakeholders.
• Lead and mentor the campaign team, setting execution standards and bringing structure to how we brief, deliver, and retrospect on activity.

You’ll be great for this role if…

• Proven track record in partnership marketing, commercial activation, and event or sponsorship management at a senior level, with experience turning complex agreements into well‑executed, measurable projects.
• Strong commercial acumen, including managing co‑marketing budgets, securing external partner funding, and maximising contracted marketing rights with partners such as card schemes, arenas, or industry events.
• Ability to bring structure to fragmented workstreams, from trade show planning and event prioritisation to governance frameworks and cross‑functional playbooks.
• Comfort working across a broad stakeholder landscape, including finance, legal, commercial, and external partners, with the credibility and communication skills to influence at senior levels.
• Fluency in English; additional fluency in German, French, or Italian is a plus.

Benefits

• Opportunity to work with SumUp globally on large‑scale fintech products used by millions of businesses worldwide, from our Berlin office.
• Commitment to diversity and inclusion: a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced.
• Enrollment onto our Virtual Stock Option programme, allowing you to own a stake in SumUp's future success.
• A dedicated annual L&D budget of €2000 for your individual development, usable for conferences and further education.
• A corporate pension scheme where we match up to 20% of your contributions.
• Generous time off: 28 days of paid leave plus public holidays and special leave days.
• Numerous other benefits such as an Urban Sports Club subsidy, Kita placement assistance, and subsidised office lunches.
• Break4me: a 1‑month sabbatical after 3 years of service.
• Referral bonus: rewards for referring talented individuals to Join SumUp.

Equal Employment Opportunity

SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.