Strategy Analyst

Role

This role is the analytical and operational backbone of our German Sales and Marketing teams. You will make a direct impact by using data to help us grow smarter and faster. It’s a role designed for an analytical person who wants to build a career in fintech strategy and commercial operations, offering a unique blend of hands‑on data work and strategic exposure. In the first six months, you’ll be mainly focused on CRM and sales operations ensuring our HubSpot environment runs smoothly and accurately.

Growth and Business Impact

• Analyse sales funnel performance, conversion rates, and campaign ROI to identify opportunities that directly drive growth.
• Take ownership of the reporting for our Direct Acquisition channels, delivering insights that shape the team’s strategic decisions.
• Support strategic projects with analysis and process improvements, helping the team launch new initiatives and experiments.

Data reporting and infrastructure

• Be the go‑to support for maintaining and optimising sales leads via upload, scoring, attribution, and analysis.
• Build and maintain dashboards in HubSpot and Looker to track lead flow, conversion rates, and ROI.
• Support weekly and monthly performance reviews with actionable insights.
• Work with internal data and analytics teams to ensure accurate data synchronisation between HubSpot, Looker, and backend systems.
• Ensure data integrity for attribution, source tracking, and campaign reporting.

Automation and optimisation

• Become the team’s HubSpot CRM expert, using automation to make the sales team more effective.
• Design and run small experiments (A/B tests) on outreach cadences and email templates to improve conversion rates.

Who we’re looking for

• Early in your career (1‑3 years experience) and eager to build operational and analytical skills.
• Highly organised and detail‑oriented, with experience managing data in Excel or Google Sheets.
• Experience with SQL or a data visualisation tool like Looker or Tableau.
• A proactive problem‑solver who is motivated to improve processes, not just follow them.
• A clear communicator, comfortable working with commercial and technical teams.
• Fluent in German and English (at least C1).

Bonus

• Familiarity with a CRM system like HubSpot or Salesforce.
• Experience in SME lending.
• Experience with lead data management in the German market.
• Familiarity using statistical tools like Python or R.

The salary

We expect to pay from 35,000 EUR - 55,000 EUR for this role. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.

The benefits

• A smart, motivated and international team (we represent over 35 different nationalities) with a ridiculous growth‑mindset.
• 26 days of vacation a year plus a free day for your birthday.
• One‑month fully paid sabbatical after 4 years.
• Mental health support with direct access to certified psychologists via our partner OpenUp.
• iwoca takes over a ski chalet in winter so that you and your team can ski or snowboard (and work) for a week. During summer we are drawn to the sun. We’ve been to France, Italy, Spain, and further afield.
• Access to the gym membership program, €25 for either Fit711 or Urban Sports Club.
• Company Pension with Canada Life.
• Great office locations. In Frankfurt in the beautiful Ostend, our Berlin office is located centrally at Hackescher Markt.
• A paid volunteer day that gives you the opportunity to invest time to support a charity of your choice.
• ’iwocans’ also benefit from fully stocked fridges in our offices with whatever is needed to strengthen them. There are snacks (both healthy and less healthy) for the whole day.

Learning & Development

• A learning and development budget for everyone, including a book budget.
• Company‑wide talks with internal and external speakers.
• Access to learning platforms like Treehouse.