Team Lead Marketing MENA (m/f/d)

Team Lead Marketing MENA (m/f/d)

cosnova GmbH – Limespark – Manager First Level – Marketing / Communication / Editing – Published: – Unlimited

cosnova GmbH is a family‑owned company that ranks among the Top 10 in colour cosmetics. Our brands Essence and Catrice are available in more than 90 countries and generate total annual sales of around 1 billion euro. With a dedicated workforce of 900+ employees worldwide, we continue to write our success story every day.

Responsibilities

• Execute the global brand and innovation strategy for Essence and Catrice across MENA, ensuring strong local relevance and cultural fit.
• Define market priorities in close collaboration with Sales and adapt campaigns, messaging, and activations accordingly.
• Lead and develop the MENA Marketing Team, driving excellence across digital marketing, brand communication, and assortment adaptation.
• Act as the central marketing lead for distributor markets, ensuring brand consistency and strong market responsiveness.
• Own and manage the regional marketing budget, including allocation, performance tracking, and ROI optimization.
• Oversee integrated communication activities across digital, influencer marketing, PR, and campaign execution.
• Drive assortment planning and retail collaboration based on data insights, market trends, and customer needs.
• Ensure strong cross‑functional collaboration with global teams and represent MENA in international marketing forums.

Qualifications

• 8+ years of marketing experience, ideally in distributor‑led or partner‑led international markets.
• Strong understanding of brand building, digital activation, and product marketing across culturally diverse markets, especially in MENA.
• Experience in full budget ownership and operational execution across multi‑country environments.
• Hands‑on leader who motivates, develops, and drives team performance. Several years of people management are required.
• Fluent in English; additional language skills from the MENA region are an advantage.

Benefits

• 30 vacation days per year, plus four weeks of paid sabbatical leave in the seventh year.
• Wide range of training opportunities through cosnovAcademy.
• Modern, stylish workplace with free lunch on Mondays and Fridays, underground parking, in‑house gym, job ticket and childcare subsidy.
• Company pension plan and frequent team events.

At cosnova, we value personality, talent and team spirit – not age, origin, gender, skin colour, religion, disability or sexual orientation.

We look forward to receiving your complete job application in English or German. Your contact person for this vacancy is Salvatore Perri (Team Lead HR International). Phone: +49 6196 76156 1076.