Virtual Assistant - Performance Marketing Specialist

Responsibilities

• Manage and optimize advertising campaigns across Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display, DSP), Walmart Connect, Meta (Facebook & Instagram), TikTok Shop & TikTok Ads, Google Ads (Search, Shopping, YouTube, Performance Max), Reddit Ads, Instacart Ads, and other retail media channels.
• Help drive growth and visibility across Faire and other marketplace platforms.
• Improve TACOS, ROAS, contribution margin, and overall profitability through keyword research, bid optimization, audience targeting, campaign restructuring, and continuous testing of creatives, audiences, landing pages, and promotional strategies.
• Identify scaling opportunities while maintaining efficiency targets, monitor inventory levels, and adjust advertising spend accordingly.
• Analyze customer acquisition costs (CAC), repeat purchase behavior, lifetime value (LTV), competitive activity, and marketplace trends to identify growth opportunities.
• Build and maintain weekly performance dashboards, report on channel performance, and provide actionable recommendations based on data insights.
• Collaborate closely with leadership, operations, and creative teams to coordinate product launches, improve product listings and conversion rates, and support marketplace expansion initiatives.

Requirements

• 3+ years managing performance marketing for eCommerce or CPG brands
• Deep experience with Amazon PPC
• Experience with Walmart Connect
• Experience managing Meta Ads
• Experience managing Google Ads and YouTube campaigns
• Experience scaling TikTok Shop or TikTok Ads
• Strong analytical and Excel/Google Sheets skills
• Ability to interpret data and make fast decisions
• Experience managing advertising budgets profitably
• Experience with Reddit Ads and community-driven marketing
• Experience with Instacart Ads or retail media networks
• Experience working with food, beverage, or snack brands
• Experience with Shopify brands
• Familiarity with tools such as Helium10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale, or similar platforms
• Understanding of retail velocity and omnichannel strategy
• Experience with creative testing and landing page optimization