ASO Manager

Join our Stillfront Marketing Hub to grow and engage players worldwide! We are an international team of professionals in the areas of User Acquisition, Creatives and Tech. We are collaborating with the different Studios in the Stillfront Group to promote the games from launch to scale by providing integrated support from go-to-market strategies, Campaign management, ad creation to tracking implementation and analytics.

YOUR MISSION

• Reporting directly to the Head of Product Marketing at Stillfront Germany, devising an ASO strategy and plan across multiple games and studios
• Create world class ASO strategies for a portfolio of new and existing titles
• Work closely with other departments, such as UA, product, data analytics, and customer support, to ensure a seamless user experience and optimize user acquisition efforts
• Utilize A / B testing and other data-driven approaches to optimize app store listings and drive user acquisition and retention
• Conduct keyword research, analysis and tracking to improve app store visibility and organic downloads
• Monitor competitors and provide recommendations for improvement based on market trends and user behavior
• Analyze app store performance metrics and provide regular reports to stakeholders
• Stay updated on industry trends, best practices and changes in app store algorithms to continuously improve ASO strategies

YOUR BACKSTORY

• ASO / Mobile UA experience : 2+ years prior relevant experience in ASO or mobile app User Acquisition, Product Marketing at an agency or client side
• Analytical mindset : Proficiency with Excel and proven track record for working with complex data, presenting them in an understandable way, and translating them into meaningful decisions
• Ability to stay organized and create new testing processes that increase efficiency
• Excellent communication and interpersonal skills to collaborate with cross-functional teams and build relationships with partners
• Strong strategic thinking and problem-solving skills to identify opportunities and challenges and develop effective marketing strategies to achieve business goals
• Excellent work ethic and ability to manage multiple projects in a results-oriented manner

BENEFITS

• Full ownership : You are empowered to make a real impact and drive your projects
• You join a supportive team in a pragmatic, yet challenging environment, flat hierarchies, and state of the art technologies
• Be a part of an international environment with multidisciplinary and experienced colleagues from the entire product lifecycle in a culture of continuous development and learning opportunities
• Regular events on site with the marketing department as well as with your team to strengthen the team spirit
• Opportunity to work on multiple projects from casual to hard-core strategy games

Stillfront Group is a global gaming company. We develop a wide range of digital games that attract over 50 million players each month. From well-established franchises like Supremacy, Big Farm, and BitLife to niche games, we span many different genres, including strategy, simulation, RPG and action, and casual and mash-up games. We believe gaming can be a force for good. And we want to create a gaming universe that is digital, affordable, equal, and sustainable. So, we focus on developing games that are all about having a rewarding hobby, a great social experience, or a strategic challenge.

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