DACH Marketing Manager

Vertex Inc. Location Not Available

Stellenbeschreibung:

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The DACH Marketing Manager will be part of the demand team working closely with sales, the DACH team, and the wider marketing organization to plan and execute integrated demand programs that will drive pipeline growth in DACH and Europe. This will include the execution of demand generation tactics.

Key Responsibilities

Execute a growth integrated marketing plan that aligns with business goals and targets.
Communicate regularly with sales and the wider marketing team to ensure alignment, proper adoption, understanding, and integration of marketing campaigns and programs.
Assist with details and logistics for events, industry conferences, and seminars. Ensure sales and marketing alignment with event objectives and improve pull strategies, leads, and post-event follow-up.
Utilize Salesforce to review ROI on each marketing activity, including analysis of events and campaigns.
Monitor lead queues and lead development to ensure adequate quantity and progress toward goals/objectives.
Continuously measure, manage, and adjust campaign effectiveness, including lead generation performance, lead conversion ratios, sales cycle conversions, and campaign ROI.
Proven experience in demand generation efforts, including planning, prioritizing, and execution.

Education and Experience Required

8+ years of B2B technology marketing experience.
Demand generation marketing.
Proficiency with Salesforce and Pardot is essential.
Fluent German is essential.

Other Skills

DACH and European marketing experience in the B2B industry.
Develop and deliver tactics for inbound and outbound multi-channel campaigns, including events, trade shows, direct mail, email marketing, webinars, social media, and display advertising.
Experience working with field sales and partners to plan and implement local marketing activities.
Strong knowledge of marketing processes, especially lead generation activities through successful campaign execution.
Personable, presentable, and articulate.
Strong written and verbal communication skills.
Ability to manage projects effectively, resulting in on-time, high-quality deliverables within budget in a fast-paced environment.
Experience partnering with a sales team.
Highly organized and proficient at managing multiple projects simultaneously.
Data-driven with the ability to draw insights from marketing data.
Creative, innovative, and outside-the-box thinker.