Digital Marketing Manager - B2B

What we do

We are launching our EV (electric vehicle) leasing business in Germany and need an outstanding B2B Marketing Manager to help build it from the ground up. We have rapidly scaled our proposition in the UK to over 30k vehicles on fleet and £300m ARR in just a few years. Our mission is to accelerate the EV transition while providing the best possible service to our customers.

What you'll do

• Develop the go-to‑market strategy for our proposition in Germany, aligning with growth milestones and focusing on B2B customer acquisition and conversion.
• Implement marketing activity across all channels. We run all our marketing activity in house so you’ll need to be confident being hands‑on with campaign management in the channels, including in digital acquisition channels such as search, CRM, and social media.
• Collaborate with the UK marketing team, learning from what the UK team has already tested. Localise relevant UK marketing creative and copy in line with brand guidelines, making sure it is appropriate and effective for the German market.
• Seek out new growth opportunities, finding ways to test them, learn rapidly and scale what works. Run A/B testing to continuously improve campaign performance.
• Manage and optimise website content and journeys, including sales and campaign landing pages and content.
• Use customer insights and data to hone segmentation and targeting across all channels.
• Manage budget and forecasting. Own and manage the marketing budget in line with a CPA target, including taking opportunities to spend more if we can or reduce spend if we need to.
• Collaborate with the wider UK team to put marketing infrastructure in place to enable growth, including website CMS, email marketing platform (Orrto), and web analytics (GA4).
• Optimise the marketing and sales funnel to drive continual growth in MQLs with a focus on conversion rate optimisation, lead quality and CAC, using data‑driven insights to continually improve performance.
• Report on commercial performance to senior stakeholders across the business on an ongoing basis.

What you'll need

• Proven growth marketing experience (minimum of 5 years) in B2B marketing in high‑growth scale‑up businesses.
• Commercially driven: a track record of driving commercial outcomes through digital marketing activity.
• Strong analytical skills and experience with data analysis tools.
• A data‑driven approach: an analytical mindset and strong grasp of performance metrics is crucial.
• Passion for customer experience and insight‑led marketing.
• Adaptability: we work at a very fast pace so we need you to be collaborative, proactive, and open to ripping up the rulebook and doing things differently.
• Excellent communication skills: you need to be comfortable writing copy from scratch, writing clear prompts for AI tools, and briefing content writers.
• Stakeholder management: you’ll need to be confident in communicating our strategy to senior stakeholders and managing competing priorities from across the business.
• Growth mindset: with a focus on building positive feedback loops to continuously improve marketing campaigns and team performance.
• Ability to ruthlessly prioritise and think critically – there’s always a lot going on and loads of cool things we could do. You need to be able to decipher which tasks we should do.
• CRM experience: a bonus but not essential, providing you’re digitally savvy and numerically confident.
• A natural curiosity and a passion for staying up‑to‑date with the latest trends and technologies in marketing.
• Fluent/native German speaker and business proficient in English.

Why else you’ll love it

• Salary is flexible and discussed during the interview.
• Octopus Energy Group culture emphasises autonomy, learning, and rapid building of new projects.
• Octopus Electric Vehicles won Sunday Times best company to work for in 2024, ranked 6th of the top 100 startups by Tempo in 2025, and voted 50 best places to work by Glassdoor in 2022.
• Dog‑friendly office – you can bring your four‑legged friends.

About us

We’re building a whole new way for drivers to join the electric charge and not only learn about and shop for their EV online, but experience a ‘lease for life’ through an industry‑changing customer experience. This is the chance to join one of the UK’s most exciting start‑ups – making it easy for individuals and businesses to go electric by getting their car, charger and energy all in one cracking deal.

Octopus Electric Vehicles launched in 2018 to make it seamless to switch to cleaner, greener driving. Our mission is to drive sustainable change, decarbonise the planet and provide our customers with fair pricing and a fantastic experience.

We are an Octopus Energy company – part of Octopus Energy Group, which seeks to improve the lives of millions of people by transforming the industries we operate in.

Equal Opportunity

As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.

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