Growth Marketing Lead

TL;DR

We're hiring a Growth Marketing Lead to own demand generation, funnel optimization, and campaign experimentation across the full customer journey—from first touch to expansion. You will run multi-channel programs, test and scale what works, and drive pipeline growth across ICPs and use cases. This is a hands-on, high-impact role for a data-driven marketer who thrives on ownership and iteration.

Why deepset

At deepset, we're on a mission to make custom AI solutions accessible to every organization. With Haystack, thousands of developers build advanced LLM applications daily, while our enterprise-ready AI Platform helps companies turn large language models into business value. We're remote-first, flexible, and foster a culture of trust and ownership. You'll collaborate with top-tier tech talent, tackle meaningful challenges, and help transform complex AI into simple, powerful, real-world solutions.

What you will do

• Activate and refine ICPs by mapping use cases and personas to campaigns and channels
• Run high-tempo demand experiments across paid email, landing pages, and syndication
• Drive inbound growth via the Haystack community, SEO (with agency), and organic social
• Build outbound programs combining SDR sequences with use case-aligned paid campaigns
• Launch webinars, roundtables, and developer events with repeatable, data-backed outcomes
• Track funnel performance with RevOps using attribution, conversion, and pipeline metrics
• Iterate campaigns based on insights to improve lead quality and inform GTM priorities
• Collaborate with Product Marketing, DevRel, Sales, and Product teams to align messaging and feedback
• Manage your budget focusing on ROI velocity and channel performance
• Monitor market trends, competitor moves, and emerging whitespace opportunities

Requirements

• 5+ years of experience in data-driven B2B SaaS or deep tech marketing
• Proven track record with full-funnel demand generation and pipeline ownership
• Hands-on experience running multi-channel campaigns and demand experiments
• Deep familiarity with ICP mapping, segmentation, and value-based messaging
• Skilled in HubSpot, Google Analytics, LinkedIn Campaign Manager, Webflow, and Salesforce
• Experience working with SEO and paid media agency partners
• Strong analytical mindset—you measure everything and iterate fast
• Experience marketing to both technical (e.g., developers) and enterprise buyers
• Ability to operate independently in fast-paced environments and prioritize impact
• Bonus: experience with open-source developer communities

Nice to have

• Background in marketing, LLM, or AI technologies
• Experience in early-stage or high-growth startups
• Familiarity with RevOps or growth analytics tools
• Experience with event marketing (webinars, roundtables, field events)

Benefits

• Remote-first setup with flexible hours and your choice of tech
• 30 days vacation plus additional days for family sick leave
• Competitive salary and stock options
• Monthly sports and mental health support allowance via Oliva
• Annual learning and development budget
• Monthly team socials and in-person meetups
• Dog-friendly Berlin HQ

About us

Founded in 2018, deepset builds open-source and enterprise-grade tools that help teams turn language into action. From Haystack, our open-source framework, to the deepset AI Platform, we provide developers and organizations with the building blocks to solve real problems with LLMs. Backed by GV and Balderton, we're trusted by startups and global enterprises alike.

Visit us to learn more: Website, GitHub, LinkedIn, X (Twitter)

Key Skills

Administrative Skills, Facilities Management, Biotechnology, Creative Production, Design and Estimation, Architecture

Employment Type : Full-Time

Experience : 5+ years

Vacancy : 1

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