Head of Sales and Marketing (m / f / d)

The Head of Sales and Marketing at vaylens is responsible for the strategic and operational development of all sales and marketing activities with a clear focus on sustainable growth brand building and international expansion. This role is pivotal to the companys success in the rapidly growing e-mobility sector and is part of the management team of vaylens GmbH.

Key Responsibilities :

Strategy & Market Development

• Develop and implement a comprehensive sales and marketing strategy
• Focus on market development in the UK France and the DACH region
• Create a market entry strategy for Sweden / Norway and additional markets from 2026 onwards
• Strengthen the positioning of our new brand in the market
• Closely monitor market trends especially within the emobility sector
• Drive business growth with a clear focus on software-as-a-service (SaaS) models including subscription-based offerings and platform scalability

Leadership & Organization

Lead a team of currently 13 employees across five units (e.g. Sales DACH UK FR Sales Operations Brand & Marketing)

Establish clear responsibilities and foster team cohesion and performance

Expand the team both in Germany and abroad

Sales & Customer Management

Manage and expand strategic key accounts in the e-mobility sector

Support the sales team in acquiring new key accounts

Represent the company at trade shows customer meetings and industry events including speaking engagements

Oversee proposal development negotiations and contract closures

Marketing & Brand Visibility

Responsible for further developing the brand identity and market presence

Increase brand awareness in relevant European markets

Plan and execute targeted campaigns (online / offline)

Manage external service providers agencies and platforms

KPI Management & Reporting

Analyze and manage relevant sales and marketing KPIs across all markets

Prepare and present forecasts budget plans and performance reports for vaylens management and KOSTAL Group stakeholders

Ensure planning reliability and transparency through structured reporting and clear performance tracking

Qualifications :

Over 5 years of experience in the emobility sector ideally in a growth-oriented company or startup environment

Deep experience in software-as-a-service (SaaS) ideally including B2B subscription models and international platform scaling

Strong network within the emobility industry (e.g. charging infrastructure providers OEMs utilities municipalities fleet customers)

Strong strategic and operational skills from concept to execution

Minimum 5 years of experience leading internationally distributed teams

Several years of experience in key account management and software sales

Excellent communication skills and high degree of personal responsibility

Marketing experience

International sales experience ideally with a focus on the UK and France

Willingness to travel and attend key customer meetings or industry events

Proficiency in both German and English

Additional Information :

A purpose-driven company driving Europes transition toward electric mobility

Passionate colleagues with a hands-on mentality

A safe and future-oriented workplace as part of the Kostal group

Flexible working hours and location

Great opportunities for career growth

Remote Work : Employment Type :

Full-time

Key Skills

Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead Generation

Experience : years

Vacancy : 1

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