Marketing & PR Lead

Overview

Join to apply for the Marketing & PR Lead role at Zeekr Europe

The Company Zeekr — built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of world’s largest automotive companies. Our goal and vision is to accelerate the shift to fully electrified mobility. We are committed to driving the future of transportation with cutting-edge technology and a customer-centric approach.

The Zeekr Germany team is looking for a Marketing & PR Lead who will be responsible for developing and implementing our Marketing & PR activities in Germany. The role will be varied and both internal and external facing. You will build the strength of the ZEEKR brand in Germany, in partnership with your central EU marketing & PR counterparts. As you will be a one-person team, you like to be operationally involved in all Marketing & PR activities.

Responsibilities

• Partner with European Marketing & PR team to develop 360 Marketing & PR plan for Germany based on EU Brand and Communications strategy.
• Lead local Media Relations, Press Office and fleet working closely with your EU PR team and agency partners.
• Drive and implement local event and content calendar in line with defined EU brand pillars and activation territories.
• Develop tactical campaigns in partnership with EU team to drive lower funnel traffic and ensure optimization of the campaign to drive maximum lead conversion.
• Partner with EU paid media team and agencies to optimize both biddable and non-biddable media buys.
• Plan, project-lead, and implement nationwide events, exhibitions, road shows, pop-ups, and test drive events (B2B).
• Manage local NSC Marketing & PR budget, cost control and purchase request processes.
• Partner with EU CRM team to manage the customer pipeline via Salesforce (Creating/generating/collecting/allocating sales leads). Develop and execute CRM campaigns to nurture leads and funnel management.
• Create proposals for resources and prioritization of local market campaigns.
• Manage the process for approval of marketing campaigns to ensure alignment with EU.

Qualifications

• Extensive experience in the automotive sector with a focus on marketing & PR.
• Strong knowledge of the German PR landscape including media & publisher relationships.
• Hands-on mentality.
• Experience from a scale-up or start-up – this is a nice-to-have.
• Fluent in German, good level of English.
• Strong strategic communication skills.
• Project management skills.

To thrive at Zeekr we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.

Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels. We do not accept applications submitted by external recruitment companies.

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