Media Director

Overview

Join to apply for the Media Director role at Syneos Health Commercial Solutions .

The role leads European media strategy and execution, collaborating with agency teams and central media resources within Syneos Health. The role also works with search, social, and programmatic teams to deliver the most appropriate channel mix strategy for each target audience. Collaboration with the Data Science practice ensures data is used to drive return for clients. Target audiences include Physicians, Nurses, Specialists, Patients, and Caregivers in healthcare. Creating personalized media plans for these audiences that drive positive client outcomes is core to success.

In addition, this position maintains critical partnerships across our media group, including database services, demand side platform providers, and direct buy media partners. Experience working with an internal trading desk team is also required.

Core Responsibilities

• Provide strategic integrated media leadership and direction
• Continuously improve our offering and scale appropriately
• Maximize the efficiency and productivity of media buying partners to support product performance that exceeds client expectations
• Work with agencies on new business opportunities and pitches
• Lead media collaboration with senior internal and external stakeholders across agency client account teams, digital, strategy & planning, analytics, clients and vendor partners
• Collaborate with data analysts on the optimal way to promote and sell offerings
• Develop close working relationships with client and agency brand teams to drive understanding of media and offering capabilities to grow adoption of media as part of a holistic go-to-market strategy with media KPIs linked to brand KPIs
• Develop, apply and share best practices for desk operations, communications, campaign management, cross-departmental reach, measurement planning and reporting
• Provide ongoing trends and POVs across agencies to communicate value to clients
• Forge deep relationships with key media vendors and publishers in the European space and create innovative offerings to differentiate Syneos Media
• Evaluate new partnerships to grow and maintain a playbook of channel partners and tactics

Media Planning

• Create intuitive presentations for internal and external stakeholders
• Lead the development and presentation of detailed media recommendations with external media partners
• Collaborate with data science and analytics to develop measurement plans that include channels beyond traditional media

Media Consulting

• Assist in delivery of media strategy consultancy to internal agency staff and client teams
• Provide liaison services between Syneos Health and third-party media agencies to ensure alignment with the AOR strategic foundation
• Maximize creative work by internal agency teams to reach fullest potential via selected channel placements

Systems & Tools

• Experience with ad technologies including data management platforms, DSPs, SSPs, ad verification, and third-party data providers
• Familiarity with data visualization tools
• Experience with ad serving solutions, tag management and ad operations

Qualifications

• Minimum of 10 years of progressively senior experience in strategic media planning and buying, or equivalent expertise (such as programmatic, ad operations or biddable media in sales, agency or ad tech)
• Knowledgeable in audience buying
• Excellent presentation skills and a history of successful client engagements
• Exceptional organizational skills, multi-tasking capabilities and detail orientation
• Strong analytical abilities and quantitative skills

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This enables us to deliver smarter and faster answers and to help customers make important decisions due to our understanding of the complexities of working in healthcare. Syneos Health Communications aims to make the complex simple.

Work Here Matters Everywhere | How are you inspired to change lives?

Equal Employment Opportunity We are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled).

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Advertising Services, Public Relations and Communications Services, and Pharmaceutical Manufacturing

#J-18808-Ljbffr