Paid Social Lead (m/f/d) | Series B EdTech Startup

ABOUT US

EDURINO is redefining early education through the power of play.

Founded in 2021, our platform blends storytelling, physical play, and digital tools to create hybrid learning adventures for curious minds aged 4–8. Developed by educators and loved by over 350,000 families, EDURINO empowers children to explore, grow, and thrive in an ever-changing world.

Behind our innovative learning system is a talented, multicultural team, passionate about helping every child play their way into a brighter future. With the support of our €17 million Series B funding, we aim to further optimize our products and scale up to become Europe\'s leading hybrid edtech brand.

Want to be part of our mission? Explore the role below:

ABOUT THE ROLE

Spotlight

As our Paid Social Lead, you’ll own the development and execution of a paid-social agenda that will influence millions of viewers and unleash the immense potential of our marketing channels. This is a hands-on leadership role where you will set the vision, execute campaigns, and maintain the highest standards of creative and commercial excellence across multiple markets.

What you will do at EDURINO

• Own the paid social channel end-to-end, from strategy and planning to hands-on execution and reporting
• Work closely with the VP Marketing and Head of Acquisition to align on goals, budgets, and growth priorities
• Set and deliver ambitious targets for new customer revenue growth, always with an eye on efficiency and budget discipline
• Develop and implement innovative strategies across Meta, TikTok, YouTube, Pinterest, and emerging platforms
• Manage budgets, forecasting, and reporting with rigour and transparency
• Oversee testing frameworks, creative iteration, and audience segmentation to drive constant improvement
• Build, lead, and mentor a small but high-performing team, fostering a culture of pace, learning, and accountability
• Share learnings and best practices across markets, ensuring consistent excellence and scalable growth
• Collaborate with creative, analytics, and product teams to ensure campaigns are insight-driven and on-brand
• Stay ahead of platform changes, algorithm updates, and industry trends, always pushing for what is next
• Build strong relationships with external partners, agencies, and platform representatives

ABOUT YOU

You are an e-commerce specialist through and through, with strong experience in building and scaling paid social in high-growth, digitally native brands. You know the e-commerce funnel inside out and love unlocking new customer growth at scale. Working with data excites you as much as bringing out the best in your team, agency partners, and creative collaborators.

Skills you need to bring

• 8+ years of experience in paid social, with deep expertise in e-commerce
• Demonstrated history of scaling spend and impact in high-growth environments
• Proven success driving new customer revenue and managing efficiency to strict budgets
• Hands-on experience across Meta, TikTok, YouTube, and other major paid social platforms with a strong grasp of the e-commerce customer journey
• Skilled at adapting paid social strategies for different international markets, covering DACH and wider geographies
• Analytical and commercial mindset, able to forecast, report and pivot quickly based on results
• Strong creative sensibility, able to brief, assess, and iterate on high-performing creative assets
• Leadership experience, ideally managing a small team and agency partners
• Organized, proactive and comfortable working at pace and with ambiguity
• Excellent communicator, able to influence at all levels and collaborate across functions
• Passionate about learning, sharing knowledge and continuously raising the bar for paid social performance

Advantages:

• Pertinent experience in a high-growth DTC E-Commerce Scale-Up
• Deep understanding of / experience with our target group ‘parents & families’
• Demonstrable experience operating in our core markets DACH & UK
• Fluency in German

REGARDING YOUR APPLICATION

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