Performance Marketing Manager / Digital Marketing Manager (m / w / d)

Responsibilities

• You own the full inbound acquisition mix – including paid campaigns (Google, Meta, LinkedIn, and more) and SEO – to bring high-quality traffic to our website and product trial sign-up pages.
• You develop and execute strategies to increase search visibility through keyword research, technical SEO, and collaboration with our content team.
• You take ownership of website and landing page conversion rate optimisation – running experiments, A / B tests, and data-driven improvements to maximise trial sign-ups and lead quality.
• You drive top-of-funnel performance for our product-led growth motion, ensuring trial acquisition campaigns deliver both volume and the right customer fit.
• You run highly targeted paid media campaigns to support ABM programs — using 1st- and 3rd-party intent signals to reach and engage the right accounts.
• You define performance goals, manage budgets, and track KPIs – delivering actionable insights through reporting and dashboards.
• You explore and test new growth channels and tactics to continually improve acquisition efficiency and conversion rates.

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