Senior PR Specialist – Remote

Overview
This role is ideal for an experienced PR professional with a passion for technology and innovation. You will lead public relations efforts for a personal project centered on an AI product, focusing on elevating its presence through strategic communications and digital content. The position is fully remote and offers the opportunity to shape the narrative and community engagement for a cutting-edge product. You will collaborate closely with the project owner to plan, execute, and optimize PR initiatives, ensuring the AI product stands out in a competitive landscape.

Deliverables

• Develop and implement a comprehensive PR strategy tailored to the AI product
• Plan, script, and coordinate the publication of social media and video content, including light editing, captions, and thumbnails
• Manage and grow community engagement across relevant platforms
• Oversee user-generated content initiatives to foster authentic brand advocacy
• Monitor and report on campaign performance, providing actionable insights for improvement

Requirements

• Proven experience in public relations, preferably with a focus on technology or AI products
• Strong background in marketing communications and digital content creation
• Expertise in social media management, video scripting, and light editing
• Excellent written and verbal communication skills
• Ability to manage community engagement and user-generated content campaigns
• Self-motivated, detail-oriented, and able to work independently in a remote setting
• Availability for a project lasting more than one week, with potential for follow-up work

About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.