Senior Product Manager - CRO (m/f/d)

Join to apply for the Senior Product Manager - CRO (m/f/d) role at FORMEL SKIN

At FORMEL SKIN, we’re at the forefront of revolutionizing dermatology and reshaping the landscape of healthcare. Our mission is to establish a global online dermatology clinic, making highly effective dermatological treatments easily accessible to all. With support from some of Europe's most prominent health and consumer investors, we raised €30 million in a Series A round and have already provided over one million treatments to our patients. Based in Berlin, we’re committed to expanding our reach and impact.

We’re looking for a Senior CRO Manager to own and scale our conversion‑rate‑optimization efforts across the funnel – from first landing‑page visit, through onboarding, basket, checkout, and beyond. This role is crucial for driving growth and ensuring every touchpoint of our customer journey is clear, trustworthy, and high‑impact.

Your Responsibilities

• Lead CRO initiatives across the entire funnel: landing pages, onboarding flow, basket, and checkout.
• Define hypotheses, design and run A/B tests, and systematically improve conversion rates.
• Collaborate with Product, Growth, Design, and Engineering to execute changes quickly and effectively.
• Develop and maintain a structured experimentation framework, ensuring statistical rigor and actionable insights.
• Analyze performance data to identify friction points, drop‑offs, and opportunities for optimization.
• Bring a strong UX perspective: create smooth, trustworthy, and engaging experiences that convert.
• Act as a CRO expert within the company: upskill teams, share knowledge, and push for a culture of testing and learning.

Your Profile

• 5+ years of experience in Conversion Rate Optimization, ideally in e‑commerce, cosmetics/beauty, or health tech.
• Proven track record in landing‑page optimisation, funnel design, and basket/checkout improvements.
• Hands‑on experience with Shopify or similar commerce platforms.
• Strong understanding of UX, user psychology, and customer behavior.
• Skilled in A/B testing tools, analytics platforms, and experimentation frameworks.
• High agency, self‑starter mentality: you take ownership, move fast, and drive results.
• Excellent communicator with experience working in cross‑functional teams.
• Fluent in English; German is a plus.

Why work with us?

• Drive growth across the customer journey – optimise every touchpoint from landing page to checkout, run experiments that boost conversions and revenue, and shape the experience that turns visitors into loyal customers.
• Benefits: 28 days vacation, a Nutriv or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours & a remote work allowance.
• Build a great team: regular company events, a team event budget, and bonuses for employee referrals.

We look forward to your application and to having you help us grow the future of dermatology.

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