Country Growth & Marketing Lead – UK & Ireland (remote EMEA [ex. Ireland])

Country Growth & Marketing Consultant — UK & Ireland

EMEA (Remote, ex. Ireland)

This role is being recruited on behalf of our client as part of a confidential search.

About the Role

We are supporting our client—an international leader in digital mental health—in the search for a Country Growth & Marketing Consultant (UK & Ireland) . The company’s mission is to expand access to high-quality mental health care worldwide through innovative online services.

In this role, you will drive strategic growth across the UK and Irish markets, build brand presence, and lead cross‑functional initiatives across marketing, product, localization, partnerships, and regional strategy. This position requires a seasoned marketing leader with strong go‑to‑market expertise, deep consumer insight, and the ability to influence global stakeholders.

Key Responsibilities

Brand, Market & Growth Strategy

• Build and strengthen the brand across the UK and Ireland,
• Develop and execute long‑term growth, marketing, and localization strategies,
• Manage and optimise a significant multi‑million‑dollar regional marketing budget,
• Lead the regional marketing roadmap while influencing global teams and priorities.

Marketing Execution & Cross‑Functional Leadership

• Oversee the media mix across all channels, including: Paid Search, Facebook, TikTok, TV, Podcasts, Radio,
• Identify, negotiate, and manage partnerships with local marketing partners,
• Plan and execute growth initiatives to drive user acquisition and brand trust,
• Collaborate closely with global teams across marketing, product, compliance, clinical operations, and provider acquisition,
• Use data, business cases, and consumer insight to champion market growth,
• Manage supply and demand balance across the UK & Ireland.

Research & Localization

• Conduct market, competitor, and consumer research to inform product positioning,
• Support the development of localized product experiences and campaigns.

Requirements

• 10 years of experience in consumer marketing with substantial budget ownership (multi‑million dollar scale),
• 5 years of experience in fast‑paced technology or digital‑first companies,
• Deep understanding of consumer attitudes and behavioural drivers in the UK and Ireland,
• Strong cross‑functional leadership and stakeholder management skills,
• Proven ability to drive multi‑channel acquisition strategies.

Bonus (Preferred but Not Required)

• Experience in subscription or marketplace business models,
• Experience in the health tech ecosystem,
• Background in high‑growth or scale‑up environments.

Working Style

• Fully remote work environment based in the EMEA region (Excluding IRELAND) , with occasional travel as needed
• Ability to collaborate asynchronously with global teams across multiple time zones

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