Customer Marketing Manager, Fire Service CEER

Overview

Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.

At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.

Are you in? Read on for more details about this particular role.

Responsibilities

About the role

A self-starter with strong communication and influencing skills, execution discipline, and the ability to manage multiple priorities effectively. The person should be comfortable working across functions and geographies and demonstrate a track record of delivering measurable business impact through strategic marketing initiatives.

Go-to-Market Strategy & Execution

• Own and implement go-to-market strategies for assigned segments and products across key geographies.
• Develop and execute Demand Creation Programs, training programs, and new product launches.
• Work with Sales and Channel Partners to drive revenue through customer-facing activities, innovative solutions, and strong technical support.
• Own the local execution of the new product launch plan.
• Measure the success of strategy implementation through KPIs and adjust implementation tactics as needed
• Feed/participate in the Regional Steering Team Meetings for the specific segment.

Revenue Growth & Demand Generation

• Develop and implement revenue growth strategies and strong demand-creating activities through customer-facing marketing programs, innovative solutions, and technical enablement.
• Develop and implement demand generation programs tailored to target personas (e.g., firefighters), regions, and segments.
• Support channel enablement, upskilling, and engagement to increase market reach and effectiveness.
• Manage annual and special pricing process

Market Intelligence & Strategy Development

• Conduct ongoing market research to keep a pulse on market dynamics, competitor actions, industry trends, and customer needs in real time.
• Analyse market size, growth rates, replacement cycles, and share to guide strategic planning and identify new opportunities.
• Provide regular insights to cross-functional stakeholders, including Sales, Product Development, and Operations.

Content Development & Communications

• Collaborate with Marketing Communications (Marcom), PR, and Creative teams to develop engaging sales tools and promotional materials (e.g., brochures, web content, social media assets, trade show displays).
• Support brand engagement and lead generation campaigns via online/offline media, events, thought leadership, and CSR initiatives.
• Own associated regional product and market web pages to ensure appropriate content in core languages.

Sales & Internal Enablement

• Deep understanding of customer needs, behaviors, and value drivers
• Train Sales, Inside Sales, and Customer Service teams on products, solutions, and go-to-market processes.
• Ensure the field organization maintains deep product and application knowledge for effective customer engagement.
• Partner closely with Strategic Product Line Managers, Software, Pricing, Production, Supply Chain, Customer Service, and After-Sale Service, to ensure aligned planning and execution.
• Support channel enablement and upskilling related to these products and solutions.

Qualifications

Experience (required):

• Minimum of four (4) years of business experience in a Marketing or Sales role, in B2B
• Experience in product portfolio management
• Proven ability to exhibit strategic thinking skills and an entrepreneurial mindset
• Demonstrated ability to grasp the technical aspects of technologically advanced product lines
• Ability to work well cross-functionally and across different countries
• Solid presentation , customer service, business, and negotiation skills
• Proven ability to execute and exhibit a results-focused mindset
• English fluent
• German fluent
• Flexible with travel requirements, also to align with our design and manufacturing sites (UK, France, and Germany)

Experience (preferred):

• Experience in First Responder/Fire Service industry – across EMEA
• Experience/ability to work and understand SaaS/HaaS environment.
• Digital Marketing experience, promoting technical products
• Expertise in face-to-face and Virtual Training, Webinars, and Live Events
• Salesforce CRM experience and data harvesting for sorting lead generation
• Additional European language skills in addition to English and German

Education (required):

• Bachelor’s degree in marketing, or appropriate technical degree and relevant experience
• In the absence of a bachelor's degree: demonstrated exposure to relevant subject matter through real-life or previous work roles. Candidate has working knowledge of relevant subject matter.
• Candidate has working knowledge of marketing, product development, and business management.