Head of Brand Experiential (m/w/d)

Overview

As the Head of Brand Experiential (m/w/d) for Genesis Motor Europe, you will be responsible for shaping and executing the experience of the brand across the region. Overseeing a team, it will develop and implement marketing activities to further its reputation of being audacious, progressive, and distinctly Korean.

Responsibilities

• Translate brand DNA into best-in-class digital experiences that reinforce the Genesis vision.
• Develop and execute a holistic digital brand strategy that supports brand positioning, storytelling, and growth, utilizing digital marketing strategies such as social media influencing and E-Mail campaigns.
• Oversee a team to manage the planning of digital marketing campaigns, from concept and budgeting through to content creation and execution.
• Coordinate with Global HQ and regional stakeholder teams to launch new concepts and campaigns.
• Oversee all Genesis regional event briefs and creative presentations, from production to execution.
• Champion a seamless luxury customer journey across digital and physical environments.
• Manage regional media strategy, working with internal stakeholders and external agencies to deliver an effective media presence across the region.
• Ensure the brand’s digital presence delivers a premium, coherent, and immersive experience.

Qualifications

• Bachelor's Degree in Marketing or equivalent
• 15+ years of professional experience, with 5+ within a team management position in a similar function
• Thorough understanding of automotive marketing processes and operations
• Experience in luxury brand management, including VIP management and public relations
• Experience in social media marketing strategy management, including influencer marketing
• Understanding of digital Marketing KPI management and data analysis
• Strong in Microsoft Office (Excel, Power BI)

We offer

• A competitive salary and benefits package
• Flexible working hours and a hybrid working policy
• Continued learning and professional development
• Car sharing and lease mobility program
• Complimentary daily lunch at our canteen and subsidized breakfast options
• Complimentary fitness facility and the opportunity to join various sporting clubs
• Highly international working environment

Profile

• Seniority level : Mid-Senior level
• Employment type : Full-time
• Job function : Art/Creative and Marketing
• Industries : Motor Vehicle Manufacturing

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