Lead Product Marketing and Growth

yasp is pioneering the future of software development with a compiler that leverages agentic AI for advanced optimization and code generation. As we scale across Europe, Canada, and North America, we're hiring a Lead Product Marketing and Growth to own and drive our market strategy from the ground up.

This is a high-impact leadership role at a company working on genuinely novel technology. You'll have the mandate to shape our positioning, define how we reach engineering leaders and developers worldwide, and build the commercial engine behind a product category that didn't exist two years ago.

We don't draw boundaries between strategy and execution. You'll set the direction and make it happen.

What You'll Do

Shape positioning and messaging: Define how yasp shows up in the market - for developers, engineering leaders, and C-suite executives. Run experiments, refine what resonates, and build a narrative that makes this new category understood by a broad audience

Support our GTM motion: Lead marketing driven GTM by building repeatable demand generation across EU and North American markets through focused, high impact marketing

Lead channel strategy: Evaluate and invest in the right mix - developer communities, content, PR, paid, partnerships - with a bias toward measurable results and fast iteration

Drive our conference and event presence: Lead yasp's strategy at major global events as pipeline and brand-building opportunities

Build media and analyst relationships: Develop connections with key journalists, tech influencers, and analysts in the AI and DevTools space to earn high-impact coverage

Work closely with founders and engineering: Sit at the intersection of product, technology, and market. You'll be in the room for commercial strategy decisions, translating technical breakthroughs into market momentum.

What We're Looking For

3+ years in marketing with a strong track record in early-stage or high-growth tech companies: You've built GTM functions before - whether as a first marketing hire, founding marketer, or early growth lead who took a company from unknown to known

Deep understanding technology: You know how engineers discover, evaluate, and adopt tools - and the difference between marketing to developers and marketing at them

Proven ability to define positioning and messaging: Not just executing campaigns - you've been the person who figured out what to say and to whom

Experience scaling across European and North American markets: You understand that what works in Berlin won't necessarily work in San Francisco, and you can navigate both

Hands‑on and pragmatic: Strategic enough to plan the year, but ready to write the landing page copy, set up the analytics and draft the press release

Exceptional storytelling and visual understanding: You can take something technically complex and make it compelling to a broad audience

Nice to Have

Experience working in remote-first, globally distributed teams across multiple time zones

Background in the deep-tech or AI sector

Experience with product‑led growth or developer‑led adoption motions in startups

Open to travel occasionally

What We Offer

Competitive salary: you're shaping this function, and you'll share in what we build together

Direct access to founders and the leadership team: no layers between you and the decisions that matter

A greenfield mandate to define how a breakthrough technology reaches the global market

Flexible work hours with offices in Munich (DE) and Montreal (CA)

If you're energized by the opportunity to define how the world discovers an entirely new kind of developer tool, we'd love to hear from you.

You’ll contribute directly to projects that matter — where users, clients, or communities see real benefit.

Ownership & Autonomy

We give you the space to lead, experiment, and make decisions; we don’t micromanage.

Growth Culture

You won’t be static. We support your learning with coaching, resources, and exposure to new challenges.

Stable & Ethical

We operate with transparency, accountability, and financial responsibility. No surprises, no hollow promises.

Belonging & Diversity

We believe diversity of background, thought, and experience makes us stronger. We strive for an inclusive culture where everyone can thrive.

Long-Term Vision

We plan and invest for the long run — in the business, in our people, and in our community.

At yasp , we’re committed to creating an inclusive and diverse environment where everyone has an equal opportunity to thrive.

We’re looking for people who are excited by deep tech challenges, passionate about pushing the boundaries of AI performance, eager to build products that make a real impact, and absolutely thrive when working with a team.

If that sounds like you, we’d love to connect. Apply now!