Senior Mobile Aqcuisition Specialist

Overview

We’re looking for a Senior Mobile Acquisition Specialist to help us scale the growth of our mobile app. Your main focus will be Apple Search Ads, where you’ll own the channel end-to-end from campaign structure and keyword expansion to testing, optimization, and scaling budgets. You’ll also run campaigns across other acquisition channels, constantly looking for ways to unlock new growth.

Responsibilities

• Own and scale Apple Search Ads campaigns and other mobile acquisition channels to drive high-quality installs and paid subscriptions;
• Continuously run experiments across keywords, creatives, bidding strategies, and targeting;
• Optimize campaigns for down-funnel metrics such as trial starts, subscription conversions, and LTV;
• Identify and test new paid acquisition channels and growth opportunities;
• Monitor campaign performance and ensure efficient CAC / ROAS targets;
• Build performance reports and provide insights to guide acquisition strategy;
• Stay up to date with mobile privacy changes, attribution models, and platform updates

Requirements

• Proven experience in mobile performance marketing or user acquisition;
• Expertise with Apple Search Ads;
• Experience managing other app campaigns;
• Experience working with mobile attribution platforms (AppsFlyer, Adjust, Branch, Singular);
• Strong understanding of mobile subscription metrics (CAC, LTV, trial-to-paid conversion, retention);
• Strong analytical mindset and ability to interpret performance data;
• Experience managing large-scale campaigns

Bonus points

• Have experience in subscription apps

Here’s the deal

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That\'s why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
• Tools of your choice: choose technical equipment and the tools you need to do your best;
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
• Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
• Premium Surfshark accounts: for you, your family, and friends;
• Gross salary: Eur/month for the Lithuanian market, Pln/month for the Polish market. It may vary depending on your skills and experience