Team Lead Brand Management (All Genders)

Overview

Team Lead Brand Management (All Genders)

We are seeking a strategic and dynamic leader to drive the growth and success of Zooplus’ Own Brands Accessories portfolio. As Team Lead, you will manage a team of up to seven Brand Managers, guiding brand strategy, commercial performance, and cross-functional execution. You will collaborate closely with Marketing, Product Development, Purchasing, and Sales teams to ensure that each brand is differentiated, customer-focused, and commercially successful.

Key Responsibilities

• Define and execute the strategic direction of the Own Brands Accessories portfolio, including brand positioning, innovation, assortment planning, and channel expansion.
• Lead, coach, and develop a high-performing team of Brand Managers, providing clear vision, guidance, and support for successful brand initiatives.
• Collaborate with product development teams to create innovative, high-quality pet accessories that meet customer needs and drive commercial success.
• Oversee marketing campaigns across digital, social media, and e-commerce channels to build brand awareness, engagement, and sales.
• Identify and lead growth initiatives, including new customer segments, channel pilots, innovation projects, and strategic partnerships.
• Conduct market research and competitive analysis to inform brand strategies and capitalize on emerging trends.
• Manage brand budgets and resource allocation to ensure data-driven, high-impact investments.
• Monitor and analyze brand performance metrics, including sales, margin, and customer satisfaction, providing actionable insights and recommendations.
• Represent Own Brands Accessories in senior cross-functional forums, ensuring alignment with Category Management, Sales, and Procurement.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Proven experience in brand or product management, ideally in FMCG, pet accessories, or e-commerce retail.
• Strong leadership skills with the ability to inspire, motivate, and develop a team.
• Excellent strategic thinking and analytical skills.
• Strong experience in brand strategy development, planning, and execution to drive growth and profitability.
• Strong communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Resilient, adaptable, and comfortable managing strategic and operational topics in a fast-paced environment.
• Proficiency in digital marketing, social media platforms, and online merchandising/e-commerce operations.
• Passion for pets and a deep understanding of the pet accessories market is a plus.

Additional Information

With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60% in-office, 40% remote, collaborating with colleagues across locations.

Our benefits:

• 20% discount in our zooplus shop
• Internal and external training
• Team events
• 28 vacation days and days off on 24th and 31st of December
• Corporate rates at a local gym chain (Body & Soul)
• Company mobile phone for work and personal use

Zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.

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